culture in Croatia based on a survey on the representative sample of Croatian population. Drawing on Hofstede ’s concept of dimensions of national culture‚ Croatian national innovation culture is operationalized as a set of value orientations and norms (uncertainty avoidance‚ individualism‚ masculinity – femininity‚ long-term or short-term orientation‚ and power distance). Four scales based on Hofstede ’s dimensions were constructed‚ which mainly support the content validity of his concept. They
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Impact of advertising Advertising may be described as the science of arresting the human intelligence long enough to get money from it’. It is the consumers who are unaware of this exploitation and become the victims of packaging. Advertising is a faÇade to the outer appearance of a product‚. It is an art to bring about the specifications of a product or service in a rather over the top way. It can be ostentatious‚ bold‚ sarcastic‚ funny‚ raunchy or downright dumb‚ but‚ nevertheless‚ we all
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ADVERTISING STRATEGIES OF A COMPANY Over a century ago‚ Harper’s Weekly commented that advertisements were “a true mirror of life‚ a sort of fossil history from which the future chronicler‚ if all other historical monuments were to be lost‚ might fully and graphically rewrite the history of our time.” Today advertising is a part of our everyday life. It is all around us. We cannot escape looking at it or listening to it. Even if we are not consciously looking at it or listening to it‚ the message
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Evolution of Advertising | | | | | Amrit Keyal | | | Introduction The first advertisement may have been a sign painted on a wall of a building. The early outdoor-advertising competitors were town criers employed by merchants to praise their goods. It was Gutenberg’s invention of the moveable-type printing press in 1450 that resulted in the mass production of posters and circulars. The first advertisement printed in English was a handbill printed in 1472. It was primarily
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Deceptive Advertising Description of the content area This paper seeks to examine ethics and deceptive advertisement and their inter-relatedness and its importance in the practices of corporations. The weakness of ethical practices within organization in recent times has become a pressing need for corporation if they are to effectively address the frequent occurrences or unethical and sometimes illegal practices. This paper further addresses and analyses and discuss the issues that surrounds
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but the situation is reverse in every cultural society apart from Pakistan. Similarly abuse material should not be advertised e.g. Cigarettes advertisement etc We have talked about the demoralization of Social values in our society by advertisement; like for example when we travel through the metropolitan streets we see a lot of Billboards having the display of different products of different types. In these billboards most of companies‚ advertising their products
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FAIR TRIALUNDER CRIMINAL LAW 1. INTRODUCTION The concept of fair trial has been adopted by almost all the countries in their respected field of laws. The purpose behind the establishment of fair trial is to protect the common man from unfair means of any injustice and violation of fundamental rights. The principles of natural justice are the ultimate basis of fair trial system. As far as country like India is concerned‚ the concept of fair trail is envisaged under the Constitution and other
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Batteries come in many shapes and sizes. Some are no larger than a pill while others are heavy and huge size‚ but most batteries have one thing in common. They store chemical energy and change it into electrical energy. The cell is the basic unit producing electricity. A battery has 2 or more cells‚ but people often use the world battery when talking about a single cell‚ too‚ like a dry cell. One of the most popular batteries that have a cell is a dime sized battery which we use for watches. Cells
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My Most Memorable Academic Experiences: High School and College I am looking forward to describing my most memorable high school and college experiences. I would really love for my teachers to appreciate me for all the hard work I’ve done. For those people that didn’t know about my ambition and what it really meant to sacrifice‚ it meant a lot to my family. I’ve gotten involved in school activities‚ community service‚ and school events and a lot more. I felt that once I graduated from school I
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On a daily basis‚ humans are surrounded by noise and unable to avoid its ubiquitous presence. This poses a major problem for teenage garage bands‚ whose parental units do not approve of ear piercing feedback and novice percussionists. Although there is no guaranteed solution to the cacophony‚ sound absorbing material acts as a “noise blanket” to reduce sound to a more tolerable level. The objective of our experiment is to determine if sound absorption by foam and related materials changes with the
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