Pepsi Blue Pepsi Blue Type Flavored Cola Manufacturer PepsiCo‚ Inc. Country of origin United States Introduced mid-2002 Discontinued 2004 (Canadian markets) Related products Crystal Pepsi‚ New Coke Pepsi blue‚ launched in mid-2002 and discontinued in 2004‚ was the result of taste-testing over 100 flavors over a 9-month period. Designed to compete with Coca-Cola’s Vanilla Coke‚ it is considered by some to be the company’s second equivalent of New Coke‚ after the much maligned Crystal
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PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Strategic Situation In 1995‚ Pepsi-‐Cola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan‚ also known as Project Blue. The plan failed to get support from regional executives. The better way to carry out a
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Cultural dimensions in Media PEPSI COLA 1. Introduction to cross-cultural advertising Cross cultural advertising means more than translation. The language‚ style‚ colors‚ numbers and symbols of advertising are all important factors to be considered. To outsource cross cultural marketing to a professional located in the intended target market
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Nightmare: A Negative Dream Most of the people of today are contented to say that nightmares are “only dreams” which they mean‚ it is just imaginary and of no consequence. They’re not worried or anything because dreams are just dreams and it won’t happen in real life. To others‚ it has been the result of the visitation of the demons and indeed‚ the word nightmare came from the Anglo-Saxon for goblin and incubus (Laberge & Rheingold‚ 1990). Some were very affected‚ scared and becomes paranoid
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to target the right customers with the right product and message at the right time. Much of the failure in new product launches lies in the strategy planning. Strategy is the foundation for new product management and integrates all people and resource in organization. Failure plans may decrease that product’s effectiveness in doing so. New product strategy input components is important. Product failure when marketer fail to describes the market opportunity‚ profiles the target customers‚ indicates
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FAILURE REASON OF SAARC Introduction 1. SAARC (South Asian Association for Regional Cooperation) was stablished on 8th December‚1985 by seven countries of Asia named as Pakistan‚ Bhutan‚ Bangladesh‚ Maldives‚ India‚ and Sri Lanka‚ while Afghanistan joined this association later in 2007. The headquarters of SAARC are Katmandu and Nepal. Initially SAARC was established to retreat and up hold the peace in the south Asia region and create the opportunities of interaction between member countries
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One of the characteristics of and IT project is that it will never finish on schedule at the same time‚ the longer it takes the more cost incurred. These are the main causes of project failure mentioned in the case study given. There are many other reasons why projects go out of track and fail. A few important reasons are discussed below. Lack of User Involvement End users are the most important of all throughout the project. They are the most powerful influencing factor and that power might work
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whole is in shambles. In order to deal with this the union of seven South Asian countries was established in 1985 in Colombo. It was named “South Asian Association for Regional Cooperation (SAARC)” after dedicating to economic‚ technological and cultural development programs among its member countries which are Sri Lanka‚ Pakistan‚ India‚ Maldives‚ Bhutan‚ Nepal‚ Bangladesh‚ while Afghanistan joined this association later in 2007. Initially SAARC was established to retreat and up hold the peace in
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write-offs‚ bankruptcy and closed business lines‚ not to mention public humiliation. Chunka Mui and Paul Carroll‚ authors of "Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years" say seven strategic mistakes are behind many business failures. Ads by Google Small Business Opportunity Source quality products at Best SMB Site - hktdc.com www.hktdc.com Tech Bets Carroll and Mui point to Motorola’s $5 billion investment in
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