STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly‚ the Virgin brand is valuable in the form of brand equity‚ where ’Virgin’ is one of the most recognised brand names in the UK‚ and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research‚ the Virgin brand was recognised by 96% of UK consumers (Case‚ p.685). Secondly‚ it is rare for a brand to have such positive consumer perceptions; which include value-for-money‚ fun
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IS THE LEGEND OF JUAN DIEGO AND THE VIRGIN MARY TRUE? The legend of the supposed sighting of the Virgin Mary by Juan Diego‚ from Britannica Biographies‚ starts of that his first vision of The Virgin Mary was on December 9‚ 1531. When he was visited‚ he was on Tepeyac Hill‚ which lies outside of Mexico City. In Náhuatl‚ the native language of Aztecs‚ asking him to build a shrine on the hill. Juan went to tell the Bishop about the incident but the Bishop did not believe his story and wanted proof
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Bagdikian‚ states that the television broadcasting is dominated by a handful of giant media conglomerates that are heavily tilted to the political right. Bagdikian also states that because the media conglomerates broadcast programs solely for the purpose of making money‚ a lot of television programs involve sex and violence. Bagdikian argues that the aforementioned statements can be explained by the fact that the media companies care more about making money than anything else and by the fact that the
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The country I chose to write about is China. The Chinese culture is one that has been forming for centuries due to the country’s rich history. China has always been known as a communist country‚ but recently it has been phasing out those practices and replacing them with capitalist practices. A custom that is very relevant in their culture is their emphasis on family lineage. Many men are expected to marry in order to carry on their family names (Hitton). This custom pressured women into giving
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Virgin Mobile USA Pricing Strategy1.) Given Virgin Mobile’s target market (14 - 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which options would you choose and why? Be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.)Given Virgin Mobile’s (VM) target market (14 - 24-year olds)‚ I would recommend the company to structure its pricing
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This report closely examines the Virgin Group’s corporate strategy / rationale and identifies the relationships namely of strategic nature within the Virgin Empire. Virgin’s value adding qualities shall be discussed and the main issues faced by Virgin shall be identified and categorically solutions recommended respectively. Corporate Rationale The Virgin Group comprises of an assorted mix of businesses. It has its “finger in every pie”‚ so to speak. The Virgin has group diversified into 200
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assigned to create a report on Virgin Atlantic that should evaluate current practice of Virgin Atlantic and make recommendations that could help the company grow. This report will also include a Marketing Plan for Virgin Atlantic. In this report there will be an evaluation of their marketing practices including the marketing mix‚ with reference to theories and the current practices of Virgin Atlantic. 1.1 Company overview ‘Since it was founded almost twenty years ago‚ Virgin Atlantic Airways has become
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I. ABOUT KFC Colonel Harland Sanders was the owner of KFC‚ he opened his first restaurant in 1930 in the small front room of a gas station in Corbin‚ Kentucky. KFC (whose name was originally an acronym for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville‚ Kentucky‚ United States (US). Original Recipe‚ Extra Crispy‚ Kentucky Grilled Chicken and Extra Crispy Strips with home-style sides‚ Hot Wings and freshly made chicken
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Case Study Assignment_ Decision Essay: Virgin America 1. Brief summary of case Virgin America is a United States-based airline that began service on August 8‚ 2007. The airline’s stated aim is to provide low-fare‚ high-quality service for long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards. Their current audience is upper-middle class 18~30-year-olds who enjoy having a crazy‚ wild time and fly four to six times per year. However‚ compared
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