International Business Marketing and Global Strategy I. MUJI Branding 1. About MUJI MUJI (Chinese Brand name:無印良品) was born a Japanese groceries store. Its brand name “MUJI” means “no brand‚ quality goods”. It has a wide products range‚ but focus on everyday groceries. 2. Brand Spirit MUJI is a call to return to simplicity in daily life. Their primary goal is to ensure customers to not pay for what they cannot use ‚ hope to be a compass always pointing towards the necessities in life
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China has been well known as "the land of etiquette”‚ and made people are constantly observing some politeness principles that have established by usage. Confucianism‚ which has been influencing China for thousands of years‚ also stresses etiquettes‚ so Chinese codes of conduct are naturally under the influence of the ancient culture．Despite the different cultures and values‚ English-spoken countries unexceptionally emphasize etiquettes in interpersonal intercourse. Etiquette is the rules and principles
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Q.5 Discuss the international marketing strategies. How is it different from domestic marketing strategies? Ans:- International marketing can be defined as marketing of goods and services outside the firm’s home country. International marketing has the following two forms of marketing: • Multinational marketing. Global marketing. Multinational marketing is very complex as a firm engages in marketing operations in many countries. In multinational marketing‚ a firm visualises different countries
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sustainability as United States claims on foreigners and earns greatly when compared to the claims of foreigners on United States. Such difference in the earning would definitely loosen the budget restraint of U.S by maintaining the current account deficits to grow more as they otherwise would have been very large. (Cavallo & Tille.‚ 2010) showcases an optimistic difference in the returns which may reduce the probability of an uncontrollable modification in the U.S. current account and the dollar. If
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CHAPTER ONE Globalization and International Business OBJECTIVES • To define globalization and international business and show how they affect each other • To understand why companies engage in international business and why international business growth has accelerated • To discuss globalization’s future and the major criticisms of globalization • To become familiar with different ways in which a company can accomplish its global objectives • To apply social science disciplines to understanding
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Definition of Negotiation ( in Organizations) - Is the process in which two or more parties reach agreement on an issue even though they have different preferences regarding that issue. - A process in which two or more parties exchange goods and/ or services and attempt to agree on the exchange rate for them Types of Negotiation 1. Distributive Negotiation - Sometimes called positional or hard-bargaining negotiation; Also called Fixed-pie or win-lose - Negotiation that seeks to divide up
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International Business Checklist * What is the difference between Ethics & Morals. * Understand Hofsted’s four primary cultural dimensions. * Understand the meaning of ‘opportunity costs’. * Make sure you understand co ordinate/ Cartesian geometry. If not go & ask A.S.K. * Demand & Elasticity - Practice your percentages. * What is the difference between revenue & costs! When profit is at its maximum what is the gradient of the slope? * Competition depends on what
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China and US Cultural Differences China and US Cultural Differences Introduction With more than six billion people in the world is not difficult to realize that there are many different cultures and belief systems around the world that differ from the one we live in here in the US. There are countries that are governed by kings; there are others that are governed by religion‚ and others that are governed by republics. There are many different ways in which to prove that the world is not the same
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Cross Culturale Introduction • Culture: encompasses the knowledge‚ experience‚ beliefs‚ values‚ attitudes‚ religion‚ symbols‚ and possessions acquired by a group of people who lived in the same region or country for generations. • Subculture: a cultural group within a larger or predominant culture distinguished from it by factors such as class‚ ethnic background‚ and religion‚ and unified by shared beliefs and interests • Counter Culture: A culture that has values or lifestyle that are
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1. What are the facilitating developments that have allowed health care to start globalizing? The first major development that has allowed health care to start globalizing is technology. The second major development that has allowed health care to start globalizing is cost of medical care in the U.S. The third major development that has allowed health care to start globalizing is the non-insured and the under-insured. The fourth major development that has allowed health care to start globalizing
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