1.. Identify the five cultural dimensions identified by Geert Hofstede and describe them indicating their importance in international business. 2.. Compare the advantages and disadvantages of various modes of entering foreign markets. 3.. Why do we have international strategic alliances? What are the forms and their respective advantages and disadvantages? ---------------- 4.. Consider a firm facing a make-or-buy decision‚ Provide 2 potential benefits and 2 risks that the firm may face from outsourcing
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Significance of Understanding Culture in International Marketing Cultural Impact on International Marketing Process and In Particular Consumer Decision Making Deval Khandal CONTENT * International Marketing – An Introduction * Marketing Environment * Culture * Values * Heroes * Rituals * Symbols * Formation of Individual’s Cultural Value System * Consumer Ethnocentrism * Elements Contributing Culture * Political Element * Economic
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Teaching Staff • Associate Professor Yue Wang (course coordinator) – Call me “Wang” please • Note: pronounced as “Wong” Global Business Strategy – Consultation hours: • 3-5 pm Thursday – Room 642 Building E4A – Contact: • Email: yue.wang@mq.edu.au • Phone: 9850 8513 Week1 Introduction: concepts and issues • Tutors: – Miles Yang – Monica Rouvellas Week 1 Lecture Programs 2 Principles and Perspectives • Introduce concepts and frameworks – Content: the underlying
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Chapter 2 Assignments 1. Free market economies stimulate greater economic growth‚ whereas state-directed economies stifle growth. Discuss. In a free market economy‚ individuals/corporations are allowed to own property and other assets. Ownership provides incentive for people to work hard‚ be innovative and creative; all while hoping to attain additional wealth. Sequentially‚ the desire from individuals/corporations to accumulate wealth enhances the whole economy and generates economic growth
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Understanding International Business Environments Understanding the dynamics of the international business environment is a complex process because there are so many factors that can impinge the success or otherwise of an international business. The business environment is changing and its volatility is increased by the threat of competition and changing business culture. Most importantly‚ as MNCs venture into new and unknown grounds‚ they have to carefully consider respective countries’ risks
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1.In what ways do Hollywood movies affect national culture outside of the United States? First‚ Hollywood is a famous and great brand all round the world and it is true that it has a lot of good movies which left praise word. Thus‚ it has a lot of fans. Second‚ Hollywood is good at creation and do well and firstly using new technology. It can attack a lot of audience. What aspects of U.S. Culture do Hollywood films promote around the world? I think two aspects are obvious. One is the
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Assignments for International Business Management Assignment 1: The TATA case Tata Cars‚ India‚ has become the focus of public attention‚ and has caught the beady eyes of competitors in the automobile industry since it announced it would put the cheapest car ever on the market – first in India‚ but eventually also in the rest of the world. This plan is seen as a revolution in the car industry. Many potential customers all over the world anticipated the arrival of the Tata Nano. Millions of people
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shapes its own culture within a country by allowing people to create an unique identity. Migration from other places‚ from history‚ has contributed to the richness in diversity of cultures‚ ethnicities and most importantly‚ languages‚ in developed countries. Prominently in Russia‚ the native people acquire descent from numerous ethnicities around the world such as Turks‚ Iranians‚ early Mongols‚ Turks‚ Jews‚ and Samoyeds (Central Intelligence Agency). Due to the vast cultural influences that impact
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Individual Assessment SM0269 Global & International Business Context Nurhuda Binte Md Yassin Student ID: 12034616 Word count: 3‚189 words INTRODUCTION This report aims at facilitating the company’s decision-making process concerning the consideration of expanding its international operations in food retailing to South Africa. The overall competitiveness and investment attractiveness will be based on the extended
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Prepared for Mrs. Pupo-Apostolou 12 International Business Portfolio: Switzerland Doing Business with a Foreign Country By: Christina Weng‚ Andrew Shon‚ and Ian Jeung Table of Contents Introduction 3 A History of Canada and Switzerland’s Trade Relationships 3 A Snapshot of Switzerland 5 Brand Names in Switzerland 8 Competitive and Absolute Advantage of Switzerland 10 Working in Switzerland 17 International Agreements 20 Risk Assessment 23 Consumer Profile 24 Advertising
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