The Music of India Indian music is a very varied type of music which ranges from classical to film‚ more commonly known as pop. Both types are extremely popular throughout the Indian society in all classes. Music is apparent in Indian culture as a way of expression. The history of Indian music extends back many centuries. Traditionally in that period‚ there were various kingdoms‚ in which the power was held equally by the king and the temples. This was the division of music. The temples presented
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India is famous as the land of stunning beauty and overall history that can be seen in its culture‚ tradition‚ and geography. There are lots of tourism opportunities in this country as like: Wildlife‚ hill station‚ beach‚ ancient Ayurveda‚ backwater‚ Adventure‚ Cultural‚ monument‚ village pilgrimage‚ monsoon‚ etc are predominant tourism options available in this country. India’s exhilarating beauty has been attracted to visitor since long years. Each part of India is worth exploring and worth enjoying
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October 3‚ 2011 “Pillsbury in India” The Pillsbury case study was quite interesting. It explained how the Diageo PLC unit of Pillsbury revamps its business by venturing into India (host Country) with a “dying” product in the home country. The four questions asked at the end of the case study will be answered in this paper. Question 1: Identify and describe the roles of the product policy‚ pricing‚ promotion‚ and distribution in Pillsbury’s marketing of flour in India? Marketing mix plays a vital
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the world through 30‚000 restaurant outlets. McDonald’s opened its door in India in October 1996 in Vasant Vihar a colony of New Delhi. From 1996 till today McDonald’s has successfully a total of 58 restaurants and is also planning to add another 90 new restaurants within the next three years. THE TRADITIONAL INDIAN FOOD AND RESTURENT AVAILABILITY India is a country of tradition and culture‚ its tradition and culture is like a pearl necklace where every beautifully white pearl represents customs
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focusing on is India. India’s tourism industry has had a rapid growth in the past years. This is because the government has been promoting to ‘incredible India’ (Web1). India is currently growing at 30% per annum (Web 1). In 2006 four million tourists visited India and spent over $8.9 billion (Web 1). As transport has got better in the past years more people can visit other countries. One of these countries being India. There are 17 major tourist attractions in India. Some of these
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Kashmir conflicts is a major contention between India and Pakistan over control of the region of Kashmir which was located on the Northern border of India and the Northeast of Pakistan. Both Pakistan and India lays claim over Kashmir due to nationalism and the controversial politics of the region as well as other reasons including the religion issues‚ the water issues‚ border crossing issues and the strategic location of Kashmir which are vital to both India and Pakistan‚ which will be summarized in the
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POVERTY ALLEVIATION It is only in the twentieth century that poverty and the poor have come to be matters of our concern and obligation. After a long neglect of the poor during the British Rule‚ the measures adopted after Independence signify the recognition of poverty and the social responsibility for alleviating and reducing it. How did this happen? What have we done? How far have we succeeded? Before attempting to answer these question‚ let us first take up the question of the concept of
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McDonald’s in India McDonald’s uses a multidomestic strategy in India. This can be seen from its use of local suppliers‚ its adaptive pricing strategies and the removal of the company’s representative product‚ the “Big Mac”‚ and replacing it with a range of new products specifically catered to the Indian culture and preferences. Unlike in other countries‚ a large proportion of Indians do not eat pork or beef‚ and many others are vegetarians. It is therefore practically impossible for McDonald’s
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The British came to India at the start of the seventeenth century‚ changing the course of India’s history. During the seventeenth century many nations attempted to become wealthier through selling goods. One of these being spices which India had plenty‚ and it was this that lead to the colonisation of India. Through Indian colonisation‚ India faced many changes in the modification of policies that affected the economic stability of India. Another major impact of British colonisation was the huge
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EXPERIENCE The two months I’ve spent in India gave me the opportunity to explore the bounds of a life experience. I must admit that I went there with an already formed perception after reading a lot of literature about Indian lifestyle‚ religion‚ clime and so on. After the first week spent there I stood firm in my perception that I have a lot of things to accumulate and understand about “the clash between civilisations”‚ the different way of living‚ the incredible India. ITEC program gave me the chance
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