Module: International Marketing Marketing in International Markets : Country Snapshot : Japan Japan : Country of varied hues Japan- Bird’s eye view Formation Capital Population Ethnic Groups : 660 BC : Tokyo : 128 Million (2010) (10th largest) : Japanese (98.5%)‚ Korean (0.5%)‚ Chinese (0.4%)‚ Others (0.6%) Government : Unitary parliamentary democracy (Diet) & Constitutional democracy (Emperor) GDP (Nominal) : USD 5.4558 Trillion (3rd) Per capita income : USD 42‚820 (16th
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P&G Japan Q1. Why was SK-II so successful in Japan? Statement: By based on research of Japanese market‚ P&G made clear targeting and positioning‚ and developed new products which fulfilled customers’ needs‚ built the effective distribution. As a result‚ P&G could establish differentiation advantages for the following. • Product: “Foaming massage cloth” ‚ Elegant dispensing box “Foaming massage cloth” increase skin circulation through a massage while boosting skin clarity due to the microfibers’
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Doing Business in Japan 1. Concept of “nemawashi”. In order to do successful business in Japan‚ it is very important to understand the heart of the Japanese decision-making process‚ known as “nemawashi”. Nemawashi was originally a gardening term‚ which roughly translates as “to dig around the root of a tree a year or two before transplanting it”. In the terms of business‚ “nemawashi” is the organized and efficient consensus building procedure by which the approval of a proposed idea or project
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The Rise of Western Culture and Economy in Japan after World War II According to some scholars‚ a society’s culture determines its economic destiny. Before 1860‚ Japan had been isolated for over two centuries‚ and it was not until the aftermath of World War II when Japan was forced to ration food to extreme measures (Hiesinger 39)‚ the Japanese people’s fear of become a Western sub-colony coupled with “their flexible attitude towards cultural variance (Sparke 10)‚” ushered them into economic and
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One would think that a country would inevitably fall from peasant riots‚ wars for power‚ lack of resources‚ etc.‚ if it was isolated from the rest of the world. However‚ this is not always the case‚ as can be seen with Japan. It thrived while being isolated from the rest of the world for over two hundred years before it opened its ports again. It is important to understand the context behind Japan’s isolation starting in the Sengoku period. This time period was also known as the “Age of Warring
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Jennifer Mr. Ehrlich U.S Military Pd:7 June 7‚2013 There may be many reasons as to why the United States dropped a bomb in Japan. The bombing of Pearl Harbor by the Japanese to initiate United States entrance into the war‚ just four years before‚ was still fresh on the minds of many Americans. A feeling of justification and a desire to end the war strengthened the resolve of the United States to quickly and decisively conclude it. President Harry Truman had many alternatives at his disposal
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In 1940‚ Japan joined the Axis powers Germany and Italy. This increased conflict with the United States & Great Britain‚ which resulted with a supply cut of oil. Shortage of oil caused Japan to invade other countries‚ such as Indonesia for resources. Japan invaded and captured many countries but the Allied forces slowly pushed Japan back. Not long after‚ US forces air raided Japan‚ which then dropped the two atomic bombs. After the atomic bombings at Hiroshima and Nagasaki‚ Japan surrendered
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. The Haniwa of Ancient Japan . Mark Morin Foxsparrow 10/12/2013 The burial statuettes of the Kofun culture of ancient Japan known as Haniwa‚ which is Japanese for “clay cylinders‚”(Noma 1960‚ 3) are especially significant for learning about the ancient secular life and spiritual belief systems of the time period from 200600CE. To quote Seiroku Noma‚ author of the introduction section of Haniwa as shown in four American museums published by The Asia Society in 1960‚ “Several thousand
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Shinto Shinto is the principal religion of Japan‚ with roots that date back to prehistoric times with origins in Buddhism‚ Confucianism and Daoism. The term Shinto refers to the “way of the gods” and was first given to Japan’s native religion a few decades after Buddhism arrived to the country. Shinto remains an essential‚ defining‚ part of Japanese life‚ culture and belief. The religion underwent a major revival in the second half of the 19th century
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The Tokugawa Era of Japan Japan before the Tokugawa Era was a nation of warring states. The Tokugawa shoguns changed social class structures‚ agriculture‚ and manufacturing in the country by consolidating trends which had been in the making for some time (East Asia‚ p. 279) and brought Japan into a unified and productive state which lasted from about 1603 until 1800. Urbanization‚ economic growth‚ and social changes were natural and predictable outcomes of the shogunate philosophy.
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