information were shared and easily accessed via EKM. COP members widely shared and exchanges industry and service practices. INTEGRATED COMPETENCY AND LEARNING MANAGEMENT SYSTEMS (ICALMS) The system was deployed globally across all offices to promote a culture of learning and growth in the organization. Employees could enhance their skills in many areas. KNOWMAX Developed using Microsoft sharepoint portal server. It supported more than 60 knowledge assets and was accessible via Ultimatix to all TCS
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MARKETING STRATEGIES ASSIGNMENT “TATA ACE” CASE STUDY 1) Why do we feel Tata Motors was targeting LCV (Light Commercial Vehicle) segment under commercial segment for TATA ACE? - - - Better highway systems like the Golden Quadrilateral meant that Commercial vehicles in 45+ Tonnes could carry bulk loads covering large distances in shorter time and at lower per tonne per km cost. Government also went about the task of improving road network between medium sized cities and also
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At the end of 19th century Jamshedji Nusserwanji Tata met steel makers in Pittsburgh to get the most advanced technology for his plant. It is said that he got the idea of building a steel plant when he heard Thomas Carlyle declaring that "the nation which gains control of iron soon acquires the control of gold" in a lecture in Manchester. At the turn of the twentieth century‚ Jamshetji Tata asked geologist Charles Page Perin to help him find the site to build India’s first steel plant. The search
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its size every 20minutes) .The management was unable to cope up with the expectations of the employees and the employees felt they were being left out of the employee favorable culture Infosys was always known for. Most of this was experienced when Infosys‚ while expanding from a “large” small company to a “small” large company‚ brought about measures in its HR policy which the employees didn’t take to‚ including variable pay‚ broad-banding and the change in promotion policy. Despite Infosys’ efforts
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Tata Nano is an ambitious project of Tata Motors and is a new concept altogether‚ which is to launch a low cost car India. As a Project Manager of this project I will follow the project life cycle of the project and will describe the various stages. The Project Life Cycle refers to a logical sequence of activities to accomplish the project’s goals or objectives. Regardless of scope or complexity‚ any project goes through a series of stages during its life. There is first an Initiation or Birth phase
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Research Brief for Tata Nano In the light of the current issues plaguing the company especially the low sales volume numbers recorded in the recent past‚ most notably in the month of December‚ the potential research areas and corresponding questions that must be addressed through a detailed market research are as follows: * Facts regarding the market segment (% of customers) based on income (upper/ middle class)‚ demographics and ethno graphics who would buy a Nano. * Identification and
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1. Company background: Mention the sectors that the company operates in‚ main products/brand names‚ market share‚ geographies of operations‚ new developments‚ main competitors etc. Which business segment and/or geographical segment - generates most revenues‚ is the most profitable‚ employs the most capital & tangible assets 2. Company Management: Board Size & Composition –is the board diverse enough with reference to Gender‚ Age‚ Educational Background‚ Experience‚ independence etc. Has the
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is well known mr rattan tata ….Ratan Tata is an Indian businessman of the Tata Group‚ which is a Mumbai-based conglomerate. He was the chairman of the group from 1991-2012. He stepped down as the chairman on 28 December 2012 and now holds the position of Chairman Emeritus of the group which is an honorary and advisory position and is continuing as the chairman of the groups charitable trusts[2] Now lets have a look at the Early life of mr rattan tata Ratan Naval Tata was born on December 28‚
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The Marketing Mix (The 4 P’s of Marketing) Marketing decisions generally fall into the following four controllable categories: • Product • Price • Place (distribution) • Promotion The term "marketing mix" became popularized after Neil H. Borden published his 1964 article‚ The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden’s marketing
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|Tata Group: Transforming the Sleeping Elephant | |-- Subir Sen Faculty Member‚ | |IBS‚
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