As one of the most progressive companies on earth‚ the Tata group has decided to take on the international motor industry. It has come up with the idea of a pocket-sized $2.500 priced automobile‚ the four wheeled version of the $100 computer. Its name is NANO. Appropriately called the “People’s Car”‚ (not‚ however for the likes of the People’s Princess‚ the late Princess Diana who preferred her Bentley) Mr. Tata says that the Nano has its origins in Calcutta rickshaw cabbies and a very Indian
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Case Study 1 – Tata Tea Jaago Re media campaign Mahatma Gandhi was of the view: Be the change you wish to see in the world. Tata Tea seems to have taken that up quite seriously. With the help of its advertising and marketing initiative‚ Jaago Re‚ this time‚ the brand takes up the issue of corruption. In its third year‚ the Jaago Re campaign revolving around the issue of corruption has the tagline‚ ’Ab Se Khilana Bandh‚ Pilana Shuru’. In an official tete-â-tete with the media at a gathering‚ Sangeeta
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A company profile is a commonly used document in business that offers potential clients‚ current clients‚ employees‚ job applicants and the public in general a description of a particular company and an overview of its history‚ activity‚ operations and plans for the future. These profiles normally appear on a company’s website‚ promotional materials or other company documents and publications. Some business and public relations experts advise that a company profile is important because it is often
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Transactional Analysis Theory: the Basics Carol Solomon‚ Ph.D. Abstract This article is written to acquaint readers with basic transactional analysis theory and to provide a beginning understanding about how these concepts can be used in real life. I first learned about Transactional Analysis from Dr. Eric Berne when I studied with him in Carmel‚ CA beginning in 1966. Quickly‚ I learned the value of this simple language as I began to understand my own life script. I became intrigued with my newfound
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Introduction Toyota’s motor company is a Japanese automotive maker that has its headquarters in Toyota Aichi in Japan. Toyota manufactures a range of products line up that ranges from subcompact luxury and sports vehicles to trucks‚ buses‚ minivans‚ and SUVs. It produces about five brands of vehicles which include Lexus‚ Hino‚ Ranz‚ Scion and Toyota brand. The company holds stakes in various automotive companies such as Daihatsu‚ Isuzu‚ Tesla and Fuji. All of its products are manufactured red either
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“Bad Company” The time of the classic cowboy was so short‚ less than 50 years‚ and yet the rebels and outsiders of the old west live on as a key icon of American history. The glorification of the cowboy stands alone in history; Europe’s knights and Japan’s samurai were warriors not outlaws or bandits. Due to their unique position of being both honored and despised‚ the cowboy experienced pressures unlike any other icon in history. This position allowed them to become glorified as a classic hero in
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MALL CULTURE Mall culture is nothing but an exploitative phenomenon mastermind by materialistic sharks of a blind imitation of the wild west for personal gains – and even at the cost of small traders and entrepreneurs who provide spot service to the community while these huge magnet like sophisticated centralized retail chains attract the gullible customer through media and advertisement blitz craze. Where? Of course‚ not in villages and in towns but in metropolis like Delhi‚ Mumbai‚ Chennai‚ Banglore
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Summary Blozis Company is facing some challenges in procurement process due to the uncertainty and misalignment in supply process and unclear roles and responsibility of supply staff. In order to come over the challenges‚ Blozis will need to undertake a sequence of activities to improve the procurement process of ordering and receiving goods and services. New staff will be recruited to share the work load with the expediter so he can be more focus on his roles and duties. New computer based information
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GEELY Company Executive Summary Overview Mission and Vision Current state Motivation for going international Challenges in internationalization Positive and negative bring by internationalization Considerations Recommendation Reference List Overview Background Geely Holding Company is a Chinese automotive manufacturing company‚ which headquartered in Hangzhou‚ China. The company was established in the year 1986 by the founder named Li Shufu. The company major in manufacturing automobiles‚ motorcycles
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The Nordstrom Company BSOP 588 Welcome to Nordstrom We’re glad to have you with our Company. Our number one goal is to provide outstanding customer service. Set both your personal and professional goals high. We have great confidence in your ability to achieve them. Nordstrom Rules: Rule #1: Use best judgment in all situations. There will be no additional rules. Always think: How will it affect my customer? If I was the customer’s‚ how would I feel? Do what’s right for the customer – and
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