Markteintrittsstrategien Akquisition der Mannesmann AG durch Vodafone Verfasser: Lavinia Cazacu Koordinatorin: Corina Pelau Miruna Cioran Adina Dumitru Inhaltverzeichnis 1. Einleitung 3 2. SWOT-Analyse Vodafone 4 3. Wahl der optimalen Markteintrittsstrategie 4 3.1. Branchenstrukturanalyse - 5 Kräfte von Porter 5 3.1.1. Bedrohung durch neue Anbieter - Niedrig 5 3.1.2. Verhandlungsmacht der Lieferanten
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Summer Project Report on “Comparison Between Two Telecom Companies” Airtel & Vodafone Submitted in partial fulfilment of the requirements of the degree of Bachelor of Business Administration (BBA) of Amity Global Business School‚ Chandigarh Faculty Guide- Submitted By- Prof. Supriya Rahul Sehgal Karamjeet Kaur
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ENTREPRENEURSHIP AND BUSINESS DEVELOPMENT VODAFONE Introduction The mobile communications industry is an important sector with European total revenues growing approximately 10 per cent per year and reaching 174 billion in 2010‚ comparable in size to aerospace and larger than pharmaceuticals (GSMA‚ 2011). Markets all over Europe are mature‚ and the operators engage in intense competition for customers. Heavy investments are made in marketing in order to gain new customers‚ whereas few efforts
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Measuring the success of the strategy Vodafone’s sponsorship deal with Manchester United costs Vodafone £30 million over a four year period. Vodafone clearly has to evaluate the effectiveness of this partnership in terms of its own marketing objectives. It does so in four ways: • General awareness is measured through consumer research. For example‚ consumers may be asked questions such as "Did you know that Vodafone sponsors Manchester United?" • The impact of phones and accessories is measured by charting
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some kind of innovation or creativity element if not something unique‚ something that has not been seen or heard of before in the relevant market. Virgin Group has achieved a competitive advantage among its competitors by uniformly followed its culture in all business in serving good value and service to the customers in different ways. The basic and the core competence of all Virgin Group’s business ventures are to do things just a little bit differently from the rest. And also they always tried
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Vodafone Goals and Objectives The primary objective of Vodafone as a business entity is profit maximisation. The company has a mission statement that ensures for this objective to be achieved in the best possible manner. Vodafone’s mission statement is “to be the communications leader in an increasingly connected world” (Annual Report‚ 2010). Accordingly‚ this mission statement is communicated to all stakeholders of the company‚ especially to 84‚990 employees (Company Description‚ 2010) of the company
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International Business Strategy Case study ----- Vodafone Group Members: Tao Gu 1461379 Jia Guo 1463305 Yi-Chieh Li 1490606 Chenya Lian 1474013 Yang Li 1429174 Date: 28/04/2015 INTRODUCTION (Yang Li) • • • • • 1. Identify strategic issues--MBV‚ RBV‚ OBV‚ Corporate‚ International (Yang Li ) 2. Identify key strategic issues—Key issue 1. (Chenya Lian) & Key issue 2. (Jia Gu o) 3. Recommendation—1. (Chenya Lian) & 2. (Jia Guo) 4. Action plan—Plan1. (Yi-Chien Li) & Plan2. (Tao Gu) 5. Conclusion(Tao
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Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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Executive Remuneration Analysis of Vodafone 1. Introduction Executive remuneration is the compensation which company rewards for the executive directors. Since the early 1980s‚ executive payment increase rapidly. The unjustified increasing of executive remuneration pushes the reform of remuneration policy. The Cadbury code mentioned this problem in the Code of Practice in 1995. Cadbury gives some suggestions to companies about the executive remuneration policy. According to his suggestions‚ companies
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Structure 1. Task Description And Introduction 2 2. Vodafone 2 3. TV Commercial “Where are you?” - Description 2 4. TV Commercial “Where are you?” - Analysis 4 5. TV Commercial “Where are you?” - Cons And Pros 9 6. Outlook 14 7. Conclusion 15 8. References 15 8.1 Picture Sources 17 1. Task Description And Introduction Advertising is the connecting factor of a company to its costumer. It is also the communication between those two sectors. In 2011 almost 30 billion
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