planning and advertising campaign of Vodafone in Indian telecom industry. Vodafone wanted to not only announce its entry in India but also communicate to its consumers that Hutch will now be known as Vodafone‚ through various outdoor mediums across the nation. The Advertising agency of Hutch and now Vodafone‚ Ogilvy & Mather (O&M)‚ had a two-fold task to achieve: announce the entry of Vodafone into India and highlight the metamorphosis of Hutch into Vodafone. O&M realised that they had a fantastic
Premium Mobile phone Brand Advertising
HUTCH & VODAFONE MERGER A brief study on Voodafone’s purchase of stake in Hutchison Telecom International GLOBSYN BUSINESS SCHOOL HUTCH "Hutch" is the GSM mobile network of Hutchison Teleco Limited‚ which is a fully owned subsidiary of Hutchison Telecommunications International Limited (HTIL)‚ a listed company in the New York and Hong Kong stock markets. HTIL is a leading provider of telecommunications services‚ operating or rolling out mobile telecommunications services in 9 countries‚ offering
Premium Vodafone Mobile phone Asset
HYPERLINK "http://writepass.com/journal/2012/06/strategic-analysis-of-vodafone-group-plc/" \o "Permanent Link to Strategic Analysis of Vodafone Group PLC" Strategic Analysis of Vodafone Group PLC Beginning with a basic tool‚ a mobile wallet and how Vodafone (rated 10th on the FTSE 100 index) is engaging this issue‚ then moving on to discuss smartphones and how their popularity is increasing. An assortment of examples where strategic management is occurring within the organization alongside the frameworks
Premium Strategic management Mobile phone
Summary The Vodafone case study has given us a good overall view of the company and shown the companies good and bad points‚ whilst showing the mobile phone business as a whole and explaining the ups and downs of the industry. The SWOT analysis included in the appendix helps us see the situation of Vodafone and describes the strengths‚ weaknesses‚ opportunities and threats. This is an aid when looking at the internal and external aspects of the company. Although Vodafone are the biggest
Premium Management Organization Learning
Vodafone turns East 1. Presentation of the case Before China’s entry into WTO in 2001‚ government protected its strategic telecommunication industry and there were two domestic state-owned enterprises in the telecommunication market‚ CMHK and China Unicom. Whereas‚ the fixed-line telecommunication was dominated by China Telecom‚ China Tietong and a smaller fixed-line player‚ China Netcom. While the negotiations for WTO were taking place‚ China firstly agreed to basic telecommunication opening
Premium Mobile network operator Mobile phone Telecommunication
vODAFONE [pic] Vodafone’s $2bn tax case Summary of Supreme Court Proceedings In February‚ 2007 Vodafone (through its Netherlands entity) entered into an agreement with Hutchison Telecommunications International Limited‚ Cayman Islands (‘HTIL’)‚ for acquisition of 66.9848% equity and interests in the Indian telecom business of Hutchison Essar Ltd. (hereinafter referred to as ‘HEL’). The total value of the transaction was $ 11.206 billion. [pic] The IT Department
Premium Tax Supreme Court of the United States
business environment of VODAFONE UK using the four headings of a PEST analysis; political‚ economic‚ social and technological it will provide information gathered from several researched sources relating to the four topics and will then go on to draw a conclusion based on the evidence provided. VODAFONE UK‚ Registered in Newbury Berkshire Vodafone UK is a British born multinational telecommunications company witch is headquartered in London and is part of the Vodafone group and behind CHINA mobile
Premium Mobile phone Vodafone
a paper on | Marketing Strategy for | Vodafone | | [Type the author name] | [Pick the date] | | Table of Contents 1. Executive Summary: 3 2. Introduction to Topic: 3 3. Situation Analysis: 4 2.1. SWOT Analysis: 4 2.1.1. Strengths: 4 2.1.2. Weaknesses: 5 2.1.3. Opportunities: 5 2.1.4. Threats: 6 2.2. PESTLE Analysis: 7 2.2.1. Political Factors: 7 2.2.2. Economic Factors: 8 2.2.3. Sociological Factors: 8 2.2.4. Technological Factors: 8 2.2.5. Legal Factors: 8 2.2.6. Environmental
Premium Management Medicine English-language films
SWOT Analysis Vodafone significantly enhanced its presence in the enterprise market and Cable & Wireless’ acquisition has been a strong catalyst. The group’s enterprise customers range from small-office-home-office (SoHo) businesses and small-to medium-sized enterprises (SME)‚ through to large domestic and multi-national corporates (MNC). Vodafone caters to about 30 million mobile enterprise customers accounting for around 8% of all customers and around 23% of service revenue. Enterprises
Premium Mobile phone Vodafone
MARKETING STRATEGIES OF VODAFONE http://www.slideshare.net/sayazhar2010/vodafone-marketing-strategy http://www.scribd.com/doc/50798735/48814782-Marketing-Strategies-of-Vodafone The entry of Vodafone saw a further drop in tariffs and the operators have come out with new schemesto retain their subscribers and attract fresh ones. What does this mean for subscribers and for the cellular industry in Delhi? All the four operators Essar Mobile Services Ltd.‚ Bharti Celluar Ltd‚ MTNL and Idea Cellular services
Premium Mobile phone Bharti Airtel