Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
Premium Marketing
World History The History of the Television Television or T.V. is a communication media for transmitting moving images with or without sound. The television has become a common place in homes and business around the world. The television is one of today’s most popular source of entertainment and source for news and other information. The television has been around since the 1950s‚ but it has not always looked like it does today. The television has changed a lot‚ like the adding of color
Premium Television Cathode ray tube John Logie Baird
Movies are not the only part of the film industry that misrepresents mental illnesses; cartoons and tv shows misrepresent them as well. By referencing mental illnesses within children’s cartoons‚ it allows the children to learn to stigmatize mental illnesses early in life. For example‚ in a study of six main cartoon characters portraying mental illnesses‚ three of them were comical‚ and the other three were the villains (Wilson par. 15) This is another example of how the entertainment industry is
Premium Mental disorder Psychology Schizophrenia
Film in the Television Age Television first arrived in American homes just as the Hollywood studio system was collapsing. As the new medium took hold‚ so did a new era of motion picture entertainment. Top directors‚ actors‚ and film scholars trace the influence of each medium on the other‚ from the live and fresh dramas of the Golden Age of Television and the growth of Hollywood spectacles to the entertainment industry of today. In the Cold War era of communist witch hunts‚ and blacklisting‚ Hollywood
Premium Film Movie theater
hello everybody‚ please correct my essay‚ and give me some suggestions. I need to pass an exam in September. thank you very much. Nowadays television has become a part of our life ‚ and it has a big influence upon us. We as adults‚ don’t have much time to watch it‚ especially if we have a job‚ but children usually spend lot of time in front of screen. Undoubtedly‚ in time‚ they get influenced by it and the problem is if that’s a good or bad influence. As tv has good and bad channels‚ hence
Premium Time Good and evil Value theory
MY UNUSUAL VACATION * Sulaiman Danjuma Travelling has always been a passion of mine. Being an amateur photographer‚ I find seeing new places‚ meeting new people and getting to know different cultures‚ exceptionally inspiring. By the age of 32 I had already been to the majority of exotic places: the Emirates‚ Ethiopia‚ Turkey‚ India‚ Laos‚ Thailand‚ Japan‚ Egypt‚ Australia and Cuba. So‚ when a friend of my dad who was working as a Peace Corps volunteer in the Ukraine invited me to visit him
Premium Ukraine Poland
Television has been a large part of American lives for decades. The content that is shown on television influences‚ persuades‚ and fosters conformity in U.S. society. Males‚ females‚ the young‚ and the old are all impacted in some way by watching television. Over time‚ society has changed because of television and society will continue to change because of television. Over the years‚ research has been done to determine the effects television has on people and their behavior. According to Myers
Premium Violence Human behavior Regulatory Focus Theory
Fez(basically an acronym for “Foreign Exchange Student”)‚ a dark colored boy whose country of origin is unknown. Being foreign‚ his language is poor at best since he doesn’t understand certain things that are acceptable in this late 1970’s teenage American culture‚ often
Premium Stereotype Gender
development are recreational activities‚ especially the movies. Many people may ask‚ why are movies becoming more and more popular all over the world? As a movie lover I hold the idea that an increasing number of people choose to watch movies to entertain themselves‚ release stress from work‚ and make friends. First of all‚ there are many different types of movies to attract people with different interests. For example‚ if someone likes scary movies‚ what he may do is to call some of his friends‚ tell
Free Film Entertainment Movie theater
especially for children can indoctrinate entire generations. Disney movies‚ like all other media “are powerful vehicles for certain notions about our culture‚” such as racism. (Giroux 32). Racist scenes in Disney movies are often identified as simply being “symbols of the time” when the films were produced. Furthermore‚ Disney racism is often passed over as simple humor‚ or as a simple guide to children’s understanding of cultures. These explanations of racism in the films are incomplete because they
Premium African American Black people Race