Cumberland Metal Industries: Engineered Products Division‚ 1980 October 21‚ 2013 CA by Yiwen Zhang Cumberland Metal Industries (CMI) is one of the largest metal manufacturers in the world. The company evolved from selling metal as a finished product to one that used it as a raw material‚ increasing sales from $250‚000 in 1963 to over $18‚500‚000 in 1979. Currently‚ CMI relies heavily on SlipSeal‚ which is used as a high-temperature sealant in automobiles. Although CMI dominates
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In January of 1980‚ Cumberland Metal Industries (CMI) had developed a new product for the pile driving industry. Its new pad‚ made of tightly curled metal‚ had the potential to break into an industry where little or no innovation was taking place. The CMI product testing showed great efficiency gains over the current standard asbestos product. The existing competition consisted of small firms‚ few of which had the knowledge or resources to design and develop new products. CMI seemed on the verge
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Background: Cumberland Metal Industries (CMI) was one of the largest manufacturers of curled metal products in the country.Their sales grew from $250‚000 in 1963 to over 18‚500‚000 by 1979.It originally custom fabricated components for chemical process filtration and other highly technical applications. The company’s philosophy soon evolved from selling the metal as a finished product to selling products that used it as a raw material . Earlier CMI used to sell exaust gas recirculation(EGR) valves
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Cumberland Metal Industries (CMI) should price their new cushioning pads at $900 to maximize profit. CMI should begin by targeting the customers that will find the greatest value in the product an pay the most. This allow the company to maximize unit contribution‚ and leave available options for dealing with future competition and sales challenges. Customer CMI estimates a potential customer base of 19‚500 to 26‚000 actively operating pile drivers in the United States. Currently the marketplace
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I.Case Analysis Overview Cumberland Metal Industries (CMI) is one of the largest metal manufacturers in the world. The company evolved from selling metal as a finished product to one that used it as a raw material‚ increasing sales from $250‚000 in 1963 to over $18‚500‚000 in 1979. Currently‚ CMI relies heavily on SlipSeal‚ which is used as a high-temperature sealant in automobiles. Although CMI dominates the market for this product‚ corporate sales figures decreased over the last year. As a
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Executive Summary 1. We see the company considering the penetration to the new market with a new product. After testing‚ their prototype cushion pads‚ consisting of curled metal‚ performed superiorly to asbestos pads‚ which are currently the industry standard compliment product to pile drivers. 2. Despite the fact that there’s no such a product on the market at the moment. The copmany is likely to face competition from the asbestos pads market (a substitute product) 3. The potential market
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I. BACKGROUND CMI has developed a new technology using curled metal to create pile driving pads. Compared to existing products on the market‚ these pad offer several benefits: • Faster pile driving saves contractors rental fees‚ labor expense ‚ and spreads overhead over more feet driven in a given period of time • Longer life of pads save contractors additional cost in reducing changeover time • Heat resistance further reduces changeover time‚ saving additional expenses • Safety – CMI pads
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Cumberland Metal Industry 1‚2- The first two questions will be gone through together in order to avoid confusion. Pricing is one of the most important elements to launch a product on the market. Mainly‚ because it is the only element‚ together with the marketing mix‚ that produces revenues. It is fundamental to set the right strategy in deciding and setting the price of a certain product to be sure that is fully understood and appreciated by customers in all its aspects and characteristics. A
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Cumberland Metal Industries: Engineered Products Division‚ 1980 Overview: Cumberland Metal Industries (CMI) is one of the largest manufacturers of curled metal products in the U.S. The company started the business by making highly technical applications‚ but soon changed from selling the finished products to selling the products that were considered as raw materials for other products. By doing so‚ the company experienced a dramatic growth in the 1970’s and occupied 80% of the market share. However
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The table below breaks down the economic value in use of the CMI pads according to both the Colerick and Fazio tests. I used the data from each case to derive the number of hours of driving required to complete the job with both the asbestos and CMI pads. The difference in time to complete the job multiplied by the cost per real hours was one part of the economic value in use. The other portion was the cost of the asbestos pads for each project. Colerick Test Feet driven 15000 Hours Cost per
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