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    Marketing

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    -Journal of Arts‚ Science & Commerce ■ E-ISSN 2229-4686 ■ ISSN 2231-4172 MARKETING STRATEGIES OF GLOBAL BRANDS IN INDIAN MARKETS Dr. Girish Taneja‚ Associate Professor‚ Head of Department‚ School of Business‚ Faculty of Business & Applied Arts‚ Lovely Professional University‚ Phagwara‚ Punjab‚ India Neeraj Gupta‚ Lecturer‚ School of Business‚ Faculty of Business & Applied Arts‚ Lovely Professional University‚ Phagwara‚ Punjab‚ India. Rajan Girdhar‚ Research Fellow‚ Faculty of Business & applied

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    Risk Review: MacVille Ltd

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    Risk review Submission details Candidate’s name Jin Xu Phone no. 0452 472 886 Assessor’s name Phone no. Assessment site Assessment date/s Time/s The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective For this task you are required to determine the risk context associated

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    Summer Training Guide Line

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    Format of Summer Training Project for MBA II Semester Students 1. Front Page or Title page 1 Page 2. Certificates –two (One by the Company and one by the college) 3. Preface 1 Page 4. Acknowledgement 1 Page 5. List of Contents( with page numbers) 1 Page 6. List of Tables 1 Page 7. List of Graphs 1 Page 8. List of Abbreviation 1 page 9. Executive Summary/ Abstract of the Report 2 page 10. Introduction

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    Written Report (Case Study) Motrada LTD. Julien Grenier‚ Gabriel Grenier and Samuel Daoust Northwood University September 26st‚ 2011 Motrada Handels GmbH Lagergasse 1  1030 Wien  Österreich  Telephone: +43 7 200 10313-00 Fax: +43 7 200 10 313-99 E-mail: info-at-motrada.com  Guillaume Hébrard: Founder and CEO Motrada Handels GmbH is a software/internet services company that develops sells and provide a business-to-business re-marketing service with an online internet application

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    Marketing

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    1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying

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    highly motivated Professionals. As an integral part of our commitment to Excellence in Banking‚ Dhaka Bank now offers the full range of real-time online banking services through its all Branches‚ ATMs and Internet Banking Channels.  Dhaka Bank Ltd. is the preferred choice in banking for friendly and personalized services‚ cutting edge technology‚ tailored solutions for business needs‚ global reach in trade and commerce and high yield on

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    Honda Motor Co,. Ltd.

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    Citations: and References Target. (2012). Retrieved from http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697 Marketing mix. (15 A). Retrieved from http://marketingmixx.com/marketing-basics/swot-analysis-marketing-basics/177-target-corporation-swot-analysis.html Aluise‚ S. (17/1). Investorplace. Retrieved from http://www.investorplace.com/2011/11/wal-mart-target-retail-battle/ Dowling‚ E.‚ Davydov‚ A.‚ Melnicoff

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    Group Discussion - McGregor’s Ltd. Department Store Step 1: Situational Analysis I. McGregor’s department from its inception has laid a great emphasis on personal service of its clients. James McGregor‚ the current president doesn’t want to destroy its old-world charm‚ which differentiates it from the other departmental stores. But at the same time he is worried that with an old-fashioned image‚ he will not be able to attract young customers and eventually would lead to over reliance on

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    Kopitiam investment Pte Ltd Introduction Kopitiam investment Pte Ltd‚ a company set up in 1988 has been successful throughout the years and has advanced to become one of the giants of Singapore’s food industry. This food court chain giant operates a variety of foodservice outlets with their main focus on food courts. Brands under the company includes of Kopitiam‚ Lau Pa Sat‚ Kopitiam Square‚ Kopi‚ The Dessert Shop and the Pa Sat (Kopitiam.biz‚ 2008). Among these brands the most well-known and most

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    Yakka Tech Pty Ltd

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    Case 2 Yakka Pty. Ltd. Brief background of the case study: This case tells us about the Information technology service firm (Yakka Tech Pty. Ltd.) This firm provides I.T services throughout Australia and New Zealand. Basically‚ this firm install and upgrades enterprise software systems and related hardware on the client’s sites. To provide all these services it employees 1500 people. It has customer service division that consist of four customer contact centres serving clients within each region

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