Sales Management and Personal Selling Curled Metal Inc (CMI) Dear Sanwal‚ To address your immediate need from Kendrick Foundation Company (‘KFC’) for a price quote on Curl Metal Cushion Pads (Cushion pads or ‘CMCP’)‚ it would be beneficial to establish a proper pricing strategy. It may also be beneficial to not only consider the short term‚ but also the potential long term pricing strategy for future consumers as well. To estimate the value price or price premium‚ it is advisable to keep in
Premium Price Pricing Economics
Curled Metal Inc – Engineered Product Division Overview Cumberland Metal Industries (CMI) was a company which sold metal as raw material in other products. After the company had developed the product – Slip Seal that could meet the demanding specification of the automakers‚ it had grown rapidly over the past decade. The sales increased from $750‚000 in 1991 to over $55 million in 2007. However‚ the sales decreased from 61 million in 2006 to 55 million in 2007‚ a net decrease of 9.5%‚ the net
Premium Microeconomics Supply and demand Marketing
Quarter 1 In quarter we allocated sales peoples salaries‚ bonuses‚ quotas and market share basing on the following information. Bob Being oldest and most experienced of all the five sales people‚ we offered him a higher salary and high target for the quarter because basing on his experience he was capable of meeting the quota and he deserved the salary. Bob needed a higher salary so as to keep him motivated and thank him for being with the company for that long. Emily She was the best sales
Premium Marketing Sales
Case: Curled Metal Inc. (CMI) Introduction Curled Metal Inc. originally sold metal as a finished good but has later developed its business concept to transforming metals into high value added manufactured products. Early in 2008‚ the company was about to launch a new product‚ which could revolutionize its business‚ setting a new standard in the pile-driving market: CMI cushion pads. However‚ this product launch poses key strategic issues to the company‚ ranging from assessing manufacturing capacity
Premium Marketing Costs Variable cost
Case Presentation Curled Metal Inc. (CMI) faced a pricing and channel marketing decision for metal pile cushions utilized during pile driving. CMI’s approach to metal pads has significant efficiency advantages over currently used pads available in the market. However‚ CMI has to take into account several barriers to entry into this market. The primary barrier is that most companies viewed role of pads as a necessary accessory or tangent item instead of viewing them as a potentially value adding or
Premium Pricing Costs Marketing
Curled Metal Inc.-Engineered Products division Overview Curled Metal Inc. (CMI) used to manufacture custom-fabricated components for chemical process filtration and other highly technical applications. After CMI developed Slip-Seal‚ the company had grown rapidly over the past decade. However‚ company management wanted to diversify away from its heavy reliance on Slip-Seal. Thus‚ management began to examine their new product‚ a cushion pad‚ which is a key part of the process for driving piles
Premium Time Price Value added
Introduction Curled Metal Inc (CMI) is a company whose strategy evolves selling products that used certain types of metal as a raw material. CMI rapidly grow in the last decade due to Slip-Seal‚ a product that meet the demanding specification of the automaker imposed by US strict environment legislation. In order to diversify offer from auto industry‚ CMI’s management decided to examine a new application for curled metal technology. Situation Analysis Company Business Model and Competitive
Premium Costs Marketing Price
Literary analysis “Curled or Straight” Why race matters? In the novel White Teeth written by Zadie Smith‚ the character Iris Ambrosia Jones is struggle with her racial identity. Irie is a half- Jamaican‚ half- English woman in her twenties. England is the country where she grew up. She feels uncomfortable with her inherited Jamaican physique. Irie falls in love with Millat‚ Millat comes from an Indian family and he adores English women. Because of that‚ Irie wishes to change her appearance by
Premium Race Human physical appearance Woman
37801-Quantitative Marketing II : Pricing Strategies Group Assignment 1 Curled Metal Case 1) What are the core benefits of the new pile pad product for a customer? (list both qualitative factors and factors that you can quantify based on the case). Quantitative 1-Feet driven per hour performance-( hourly hammer‚crane ‚labour ‚overhead cost) 2-Piles driven per set of pads 3-Number of pads used for each set 4-Time required per change of a set-( hourly hammer‚crane ‚labour ‚overhead
Premium Costs Variable cost Cost
Curled Metal Inc.—Finding the Perfect Price Brief Description of Company and the Situation Curled Metal Inc. (CMI) specializes in selling metal-based products to various markets. With over $55 million in annual sales (FY 2007‚ Exhibit A)‚ they’ve managed to capture 80% of the automobile industry’s market share by developing and selling a highly specialized product‚ Slip Seal‚ designed just for auto manufacturers. They’ve seen a recent slip in sales (a loss of nearly 10% from 2006 to 2007‚ Exhibit
Premium Variable cost Total cost Costs