Introduction Curled Metal Inc (CMI) is a company whose strategy evolves selling products that used certain types of metal as a raw material. CMI rapidly grow in the last decade due to Slip-Seal‚ a product that meet the demanding specification of the automaker imposed by US strict environment legislation. In order to diversify offer from auto industry‚ CMI’s management decided to examine a new application for curled metal technology. Situation Analysis Company Business Model and Competitive
Premium Costs Marketing Price
37801-Quantitative Marketing II : Pricing Strategies Group Assignment 1 Curled Metal Case 1) What are the core benefits of the new pile pad product for a customer? (list both qualitative factors and factors that you can quantify based on the case). Quantitative 1-Feet driven per hour performance-( hourly hammer‚crane ‚labour ‚overhead cost) 2-Piles driven per set of pads 3-Number of pads used for each set 4-Time required per change of a set-( hourly hammer‚crane ‚labour ‚overhead
Premium Costs Variable cost Cost
Curled Metal Inc.—Finding the Perfect Price Brief Description of Company and the Situation Curled Metal Inc. (CMI) specializes in selling metal-based products to various markets. With over $55 million in annual sales (FY 2007‚ Exhibit A)‚ they’ve managed to capture 80% of the automobile industry’s market share by developing and selling a highly specialized product‚ Slip Seal‚ designed just for auto manufacturers. They’ve seen a recent slip in sales (a loss of nearly 10% from 2006 to 2007‚ Exhibit
Premium Variable cost Total cost Costs
Sales Management and Personal Selling Curled Metal Inc (CMI) Dear Sanwal‚ To address your immediate need from Kendrick Foundation Company (‘KFC’) for a price quote on Curl Metal Cushion Pads (Cushion pads or ‘CMCP’)‚ it would be beneficial to establish a proper pricing strategy. It may also be beneficial to not only consider the short term‚ but also the potential long term pricing strategy for future consumers as well. To estimate the value price or price premium‚ it is advisable to keep in
Premium Price Pricing Economics
Curled Metal Inc – Engineered Product Division Overview Cumberland Metal Industries (CMI) was a company which sold metal as raw material in other products. After the company had developed the product – Slip Seal that could meet the demanding specification of the automakers‚ it had grown rapidly over the past decade. The sales increased from $750‚000 in 1991 to over $55 million in 2007. However‚ the sales decreased from 61 million in 2006 to 55 million in 2007‚ a net decrease of 9.5%‚ the net
Premium Microeconomics Supply and demand Marketing
Metals and Non-metals Elements are divided mainly into two groups on the basis of physical and chemical properties – Metal and Non-metal. Metals: Part - I Physical Properties of Metals:- Hardness:- Most of the metals are hard‚ except alkali metals‚ such as sodium‚ potassium‚ lithium‚ etc. Sodium‚ potassium‚ lithium etc. are very soft metals‚ these can be cut using knife. Strength:- Most of the metals are strong and have high tensile strength. Because of this big structures are made using metals
Premium Ion Chlorine Sodium chloride
Chemistry - Module 2 - Metal 1. Metals have been extracted and used for many thousands of years * Outline and examine some uses of different metals through history‚ including contemporary uses‚ as uncombined metals or as alloys. Contemporary Uses of common metals Metal | Uses | Iron and Steel (an alloy with <2% carbon)Good tensile strength‚ cheap‚ rusts (corrodes) | - Railways‚ bridges‚ buildings- motor cars bodies‚ ships and trains- Engine blocks‚ fire hydrants‚ drainage
Free Periodic table Chemical element Metal
MATERIALS : METALS AND NON-METALS Y Iron Coal ou are familiar with a number of materials like iron‚ aluminium‚ copper‚ etc. Some materials have been given in Table 4.1. Table 4.1 : Appearance and Hardness of materials Object /Material Appearance Hardness (Shiny/Dull) (Very hard/ Not very hard) similar change if we try to beat a wood log ? Let us find out. Activity 4.1 Take a small iron nail‚ a coal piece‚ a piece of thick aluminium wire and a pencil lead. Beat the iron nail with
Premium Oxygen Sulfuric acid Copper
Quarter 1 In quarter we allocated sales peoples salaries‚ bonuses‚ quotas and market share basing on the following information. Bob Being oldest and most experienced of all the five sales people‚ we offered him a higher salary and high target for the quarter because basing on his experience he was capable of meeting the quota and he deserved the salary. Bob needed a higher salary so as to keep him motivated and thank him for being with the company for that long. Emily She was the best sales
Premium Marketing Sales
Extraction of metals The History of Metals. Metals have been used by people for many thousands of years. Gold and silver‚ found as native metal‚ were used both as jewellery and as a status symbol - nothing new there. These metals were known in the Stone Age‚ but gold and silver are too soft to be used as tools. The first really useful metal to be discovered was bronze. This began the Bronze Age. Bronze was used extensively for tools and weapons in Asia and Africa from 4‚500 B.C. (6‚500 years
Premium Oxygen Metal Iron