Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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EXECUTIVES SUMMARY Whether an event involves 10 people or 10‚000 the process remains identical to all events. There are 3 main steps that are part of the process: Planning‚ Implementation and Evaluation. Before an event can be planned a concept needs to be identified. With increased regulations and government involvement in events‚ the environment of which events are staged has become much more complicated. Stakeholders have to be identified and their needs and objectives to be met. A stakeholder
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disposal. Sport charities today form an increasingly important part for the local economy and also promoting healthy living at the same time (Filo‚ Groza and Fairley‚ 2012). Serve your racquets! A racquet sports charity event organised by Starry Family. It is a unique sport charity event as it only focuses on racquet based sports‚ organised to raise funds to help and support single parents in the State of Victoria‚ Australia. Serve your racquets! is to be held at major sporting venues in and around the
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CURRENT AFFAIRS The Constitution (Scheduled Tribes) Order (Second Amendment) Bill‚ 2013 Passed By Rajya Sabha Sunila Abeysekera‚ the Sri Lankan Activist‚ Died in Columbo at 61 Russia Lifted Ban on Import of Non-Basmati Rice and Oilseeds from India Harish Lakshman Elected New President of Automotive Component Manufacturers Association New Delhi Declaration on High Blood Pressure Adopted by Health Ministers of 11 SEARO Countries First Sree Narayan Guru Global Secular & Peace Award 2013 presented
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For All Government Jobs alert visit www.gurujobalert.com Last Six months Current affairs 2012-13 for IBPS Specialist Officer’s and SBI PO Exam For all Competitive Exams Current Affairs Section Current Affairs Study Material for Month of August 2012 September 2012 October 2012 November 2012 December 2012 January 2013 Content: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. International India and World National States Conferences Awards and Honours
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1) Current Ratio The ratio is mainly used to give an idea of the company’s ability to pay back its short-term liabilities (debt and payables) with its short-term assets (cash‚ inventory‚ receivables). The higher the current ratio‚ the more capable the company is of paying its obligations. 2) Quick Ratio An indicator of a company’s short-term liquidity. The quick ratio measures a company’s ability to meet its short-term obligations with its most liquid assets. For this reason‚ the ratio excludes inventories
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Current Affairs Week: 16 Jan 2012 to 22 Jan 2012 International Current Affairs 2012. The Government of India and the World Bank on 20 January 2012 signed an IDA credit of 130 million US dollars to finance the project called NERLP (North East Rural Livelihoods Project) Tags: Union government of India‚ World bank‚ Current Affairs January 2012‚ North east region India announced a Substantial Increase in Educational Assistance to Sri Lanka Current Affairs Week: 16 Jan 2012 to 22 Jan 2012 International
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four factors that influence ocean currents. There are many factors that influence ocean currents‚ four of the factors would be planet rotation‚ wind‚ density of water‚ and gravitation. Planet rotation causes the currents to move clockwise in the northern hemisphere and counter clockwise in the southern hemisphere. Wind blows on the surface of the ocean therefore pushing the water in the direction of the wind. Different densities in the water can cause currents to form and move. Gravitation pulls
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Event Name: Reaching Your Destination Date: July 19th‚ 2012 Point of Contact(s): Purpose of the Event (Mission): “Reaching Your Destination” is a program created To give students the tools that they will need to build their brand and become marketable in the contemporary world; therefore‚ reaching their ultimate destination. Description of the Event: Many students have all the credentials to become an asset to any company; however‚ they are not recognizedby these corporations because of large
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every four years‚ is a sporting event in which countries who have qualified are able to compete against each other in a range of events. This paper concerns the opening ceremony of the London 2012 Olympics‚ a theatrical and musical show to celebrate the initiation of the competition. The purpose of this essay is to explore the global significance of this event using ‘media events’ theory. In order to do this it is first necessary to define the nature of a ‘media event’ and discuss in what way the London
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