Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores‚ boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn’t center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandisers are customer-oriented
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The Fashion Channel: Case Write-Up Decision to Be Made The management team for The Fashion Channel (TFC) must decide which customer segment(s) or “cluster” they should target in their new marketing strategy and how they should position TFC to ultimately increase company revenue. When deciding their marketing strategy‚ TFC must consider how they can increase their share of the market (ratings) versus the increasingly competitive fashion programming on CNN and Lifetime‚ and if they can maintain
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Knowledge Management Submitted by: Rajani B(1BM10MBA31) MBA-Marketing BMSCE Indian Fashion: changing with time | | | | In fact‚ there is a change in fashion trends‚ and almost every six months. This has an important role in the fashion industry in India has increased dramatically. | | | | The present increase in economic growth in India was an important influence on changes in fashion. Consciousness and the average purchasing power have caused a sudden explosion. The input
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CHANGE OF FASHİON AFTER 1960 TO 2000 Fashion is defined as a style of dress that is popular during a certain time or era. It does not coordinate only towards clothing. It also coordinates hair styles‚ make-up and music. Each of these depends on the type of clothing chosen. Even though fashion reflects a person’s social class in old days‚ it has been reflecting personality for half a century. Music‚ TV programs and ideologies started to influence the people. We can tell a lot about a person by
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Changing Fashions Fashions come and go and change rapidly with the years. Fashions come into style‚ then go out because people love change‚ variety and new things. No one wants to wear or use something that’s considered to be old. With the constant changing in the ideas of man‚ changes in style‚ manners‚ and attitude come about. When new fashions are established‚ it spreads very quickly‚ mainly among young teens and adults. The youth are more aware of what is going on in the society today – fashion
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Essay question: Does the fashion industry exist mainly to persuade people to spend money on things they do not need? In my opinion‚the fashion industry do not not exist mainly to persuade people to spend money on things they do not need. Everybody is free to decide if they want to spend money on fashion or not. First of all‚ we have to understand: what is fashion industry? With its beginnings in the late 17th century‚ the fashion industry is a globalized sector that works to meet the demand for
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Fashion Is Important Fashion is a concept that has been around since the beginning of ages. The Neanderthals of the Stone Age used sewn animal skins to get protection from the harsh environmental factors. This simple body covering that people used then went on developing throughout time to suit the different climates and cultures of the world. However today fashion is seen as a form of adornment and moreover a way of life‚ especially for the young generation. Fashion is the first thing that happens
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Hip-Hop Fashion 1-History and location 2-How to dress (Accessories) 3-Andvantages 4-Disadvantages 1-History and Location What is Hip-Hop Fashion ? Hip hop fashion‚ also known as urban fashion is a distinctive style of dress originating with African American youth on the scene of New York City‚ Los Angeles‚ Chicago‚Philadelphia‚ the San Francisco Bay Area‚ Detroit‚ Memphis‚ Virginia‚ Atlanta‚ and St. Louis among others. Each city contributed various elements to its overall style seen worldwide
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“Basic English”. Unit: “Clothes/Fashion/Style”. Theme: “Fashion victims”. Problem: Factors that make people buy things they don’t need. Factors that make people to look ordinary‚ like anybody else. Idea of the project: If someone wants to change the world by buying clothes it doesn’t work. It’s better to change his/her personality to be in harmony with others. While trying to be fashionable‚ people loose themselves and become fashion addicted (so called “fashion victims”). It’s better to dress
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Fashion Buyer Fashion buyers use their sense of style‚ knowledge of fashion trends‚ and understanding of their target customers’ desires to create an attractive selection of apparel for retail stores. Due to the length of time it takes for a designer or manufacturer to fill all orders‚ buyers often make their purchases up to 1 or 2 years in advance‚ so it is important for fashion buyers to be able to understand past‚ present‚ and future fashion trends. Buyers must also be good at budgeting and
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