Consulting Report: Starbucks entering Italy Table of Contents 1. Introduction. 2 2. Starbucks Corporation. 2 2.1 History of Starbucks. 2 2.2 Strategy of Starbucks. 3 2.3 Starbucks’ international expansion. 3 3. The Italian Environment. 5 3.1 General information. 5 3.2 Trade barriers. 6 3.3 Political and legal environment. 6 3.4 Social considerations. 8 4. The Italian Culture
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I. What is Starbucks? 1. Started in 1971 2. The largest retail coffee company in the world 3. An icon of globalization 4. Global hub that connects some of the poorest countries in the world with some of the wealthiest II. Efforts of Starbucks in environmental protection 1. Environmental Stewardship 1.) Started working with the U.S. Green Building Council (USGBC) since 2001 2.) Began to build 75% of all new company-owned stores to be certified under the LEED® green building standard in 2011
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Part I: Defining the Manager’s Terrain 1. What has made Starbucks’ culture what it is? How is that culture maintained? Every organization has a culture‚ a way that those in the organization interact with each other and with their clients or customers. A strong culture will influence what employees can do and how they conceptualize‚ define‚ analyze‚ and resolve issues. In order for Starbucks to reach and maintain a highly strong culture‚ which is a culture in which the key values are deeply
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Strategic Analysis of Starbucks Leo Dela Rosa Strategic Management 4340 Dr. Uche Nwabueze 0. Executive Summary The entirety of the executive summary encompasses all of what is discussed on the Strategic Analysis of Starbucks. It is discussed and dissected into two distinct parts‚ the external and internal analysis. At first we discover the history of Starbucks and how influence grew into a huge success. Then‚ upon
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* Learning and growing perspective | Current situation 2013 | Ideal 2014 | Factor | Weighting H/M/L | Performance 1-10 | Ideal 1-10 | Factor | Weighting H/M/L | Target 1-10 | New products | H | 10 | 8 | New products | H | 10 | Improvement | M | 7 | 8 | Improvement | H | 9 | Information system capabilities | M | 7 | 6 | Information system capabilities | H | 9 | Employee capabilities
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Case Study: Starbucks • Analyze Starbuck’s industry environment using Porter’s Five Forces Model. Is it attractive or unattractive overall? Which of the five forces is the most important threat to Starbucks and why? Industry Definition – this is an industry of specialty coffee retailing. Threat of Entry Cost Advantages – Yes (since profit margins can be improved based on the point at which the business defines the transfer of the good to the customer – for e.g. for a retail
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Marketing Plan of Starbucks Starbucks in Malaysia is jointly owned by Berjaya Corporation and Starbucks Coffee International and has enjoyed a healthy growth within the Malaysian market since it’s first outlet opened in 1998. At present‚there are 119 stores in Malaysia.Relatively‚ the company’s main goal is to establish the coffee company with high standard brand of coffee in the international market. And‚ in order to achieve this objective Starbucks has been continually
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Starbucks Strategic Choice and Evaluation Starbucks wants to have one of their coffee stores in every neighborhood worldwide – a lofty vision that is not realistically attainable‚ but speaks to the company’s desire for concentrated growth. Facing the challenge of how it should leverage its core competencies against various growth opportunities‚ Starbucks must convince shareholders that it can continue its phenomenal growth record by leveraging its strengths and opportunities‚ while minimizing weaknesses
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1. Strategic Group of the Company and the Dynamics of the Industry Structure 5 2.2. Starbucks in Romania - Market Environment 6 CHAPTER 3 8 Organizational Purpose 8 3.1. Mission and Vision 8 3.2. Values and Objectives 9 CHAPTER 4 9 Diagnosing the Strategic Capabilities within the Company 9 4.1. SWOT Analysis 10 4.2. Starbucks’ Corporate Capabilities 11 CHAPTER 5 12 Limitations of Starbucks Strategic Management and Capabilities 12 CHAPTER 6 14 Strategy Development 14 6.1
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Module 2: understanding the external environment 2.1 What type of org is Starbucks? ..................................................................................................................................3 2.2 Identify the industry‚ product segments and value chain ...........................................................................................3 2.3What is the current life cycle position of the industry (and demonstrate why?).........................................
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