CASE ANALYSIS MEMO TO: Samsung Management FROM: Team 3 DATE: March 27‚ 2014 SUBJECT: Samsung Case Analysis Executive Summary Samsung Electronics Company (Samsung) is a South Korean multinational electronics manufacturer with headquarters in Suwon‚ South Korea. It’s a flagship subsidiary of the Samsung Group and by the end of 2004 was responsible for $78.5 billion of the group’s $135 billion revenue (Chang & Siegel‚ 2009). It is a major manufacturer of component
Premium Flash memory Samsung Electronics
Department of Logistics and Maritime Studies The Hong Kong Polytechnic University LGT3105 Operations Management 1st Semester 2013/2014 Subject Description This is a foundation subject on Operations Management (OM). It will provide students with an understanding of the strategies‚ processes‚ and analytics of OM for both manufacturing and service organizations. At the end of the course‚ students will have a fair understanding of how things should be done and the importance of these
Premium Supply chain management Management Supply chain
Assignment 1: Samsung electronics Q1 Samsung electronics is a world renowned company for its innovative electronics products. Samsung was found first by Mr. Lee Byung-chull in 1938 was first a trading company‚ slowly the company diversified into different area examples like retails‚ securities‚ textiles‚ insurance and food processing. Samsung only managed to enter the electronic market in the late 1960’s followed by the death of Mr. Lee‚ Samsung split into 4 different major companies Samsung‚ CJ‚ Hansol
Premium Mobile phone Smartphone
The conflicts between Apple and Samsung In the emerging market smartphone usage is increasing‚ while the most representative brands are Apple and Samsung. Apple is the most valuable US brand that has played a dominant position in US; while Samsung is a South Korea multinational conglomerate firm and the represent products are innovative and revolutionary smartphone and tablet. Apple and Samsung are the most extraordinary companies in terms of the advanced productions and market capitalization (Cantor
Premium Marketing Apple Inc. App Store
around us every time‚ every where as long the smart phones connect to the internet. Era smart phones globalism it have various brands of smart phones such as blackberry‚ iphone‚ Samsung‚ Nokia‚ Huawei‚ and HTC. These phones have to compete each other hardly. All these brand need to show off their grandeurs to the world. Samsung‚ the No. 1 maker of mobile phones‚ aims its Galaxy models at the top end of the market. Apple sells its iPhone to these customers‚ too. And while sales of smartphones continue
Premium Smartphone Mobile phone
2012‚ which was 44.1% more than in 2011. -Top Five Smartphone Vendors‚ Shipments‚ and Market Share Calendar Year 2012 (Units in Millions) Vendor 2012 Unit Shipments 2012 Market Share 2011 Unit Shipments 2011 Market Share Year over Year Change 1. Samsung 215.8 30.3% 94.2 19.0% 129.1% 2. Apple 135.9 19.1% 93.1 18.8% 46.9% 3. Nokia 35.1 4.9% 77.3 15.6% -54.6% 4. HTC 32.6 4.6% 43.6 8.8% -25.2% 5. Research In Motion 32.5 4.6% 51.1 10.3% -36.4% Others 260.7 36.5% 135.3 27.5% 92.7% Total 712.6 100
Premium Mobile phone Smartphone
SAMSUNG ELECTRONICS‚ CO.LTD[->0]| STRATEGIC ANALYSI | ABSTRACT This document tends to review and analyze the strategic stance of Samsung Electronics‚ Co. Ltd using the tools of strategic analysis and business policy. BACKGROUND S amsung Electronics Co.‚ Ltd is one of the world’s largest technology companies in terms of revenues. It is the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. Samsung Electronics trades worldwide
Premium Samsung Group Strategic management Chaebol
strong is the Samsung brand? Can Samsung pass Sony and became a top ten global brand? The strength of Samsung brand emanates from the brand management strategy adopted over a period of time through the various efforts undertaken by the company such as intensive R&D‚ good supplier relations‚SCM‚vertical integration‚ digital product innovation‚ etc. and the excellent Digit All campaign .. For domestic market‚ it had a dominant position. In the case of International markets‚ Samsung implements a
Premium Brand management Brand
CAGR of 17%‚ followed by Africa at 16.9%. Japan forecasts to drive with a growth rate of 13.9%. Among the sectors‚ Analog & Digital TV accounts for nearly 32.3% of the overall Market share followed by Personal Computers at 25.5% holding the second position. Global market for Consumer Electronics especially in Tablet will record strong hold over the next 5 years driven by raising demand in fast – growth market in Asian and other emerging countries. Major companies are located in Japan‚ South Korea and Taiwan region
Premium Marketing Psychographic
SAMSUNG in China Samsung’s slogan in China-To be the favorite enterprise of China and be the enterprise contribute to the social development Adjust one: In the current financial risk‚ Samsung was suffered a serious impact; many corporations in China begin to fire people. But the different is that Samsung has a new way to pass the financial risk. Samsung corporation in Weihai‚ Shandong province is an example‚ the manager said that as
Premium Han Chinese Samsung Electronics China