Virgin mobile pricing Document Transcript VIRGIN MOBILE USA – ‘FIRST PRICE’ STRATEGY (An analysis of the Pricing Decision alternatives that Virgin has to undertake to create an alternate customer segment and monetize their buying power)VIRGIN XTRAS – OVERVIEWThe Virgin Mobile USA service involved content‚ features and entertainment‚ called “Virgin Xtras”.Collaboration with MTV networks as it was the most recognized youth brands in the country and unparalleled reach forthe under-30 market segment:
Premium Price Costs Variable cost
PROFITABILITY 4-1 FINANCIAL RATIO ANALYSIS DEFINITION the calculation and comparison of ratios which are derived from the information in a company’s financial statements. Why are ratios useful? Ratios standardize numbers and facilitate comparisons. Ratios are used to highlight weaknesses and strengths. Ratio comparisons should be made through time and with competitors Trend analysis Peer (or Industry) analysis Ratio Comparisons Peer or Industry Analysis
Premium Balance sheet Financial ratio Generally Accepted Accounting Principles
Virgin Mobile USA Analysis [pic] August 08‚ 2009 Table of Contents Table of Contents 2 Introduction 3 Internal Factor Evaluation (IFE Matrix) 4 External Factor Evaluation (EFE Matrix) 5 Porter’s Five Forces 6 Porters Generic Forces 6 Financial Analysis 7 Competitive Profile Matrix 8 The Marketing Mix-The 5 P’s 9 Key Issues 10 Boston Consulting Group (BCG Matrix) 11 GE / McKinsey Matrix 12 Space Matrix 14 Recommendations 16 Introduction Virgin Mobile is a great company
Premium Mobile phone
Management Accounting IMPORTANCE OF RATIO ANALYSIS Ratio analysis is a tool used by individuals to conduct a quantitative analysis of information in a company’s financial statements. Ratios are calculated from current year numbers and are then compared to previous years‚ other companies‚ the industry‚ or even the economy to judge the performance of the company. Ratio analysis is predominately used by proponents of fundamental analysis. The ratio analysis is one of the most important tools
Premium Financial ratio Finance Financial ratios
- Europe plans to evaluate project Atlantic‚ with emphasis on capital budgeting. Project Atlantic is an investment in an enterprise resource planning (ERP) system that would streamline business processes across all European regions and reorganize the information flow throughout the company. The objective of the case is to determine whether or not Whirlpool Corporation should adopt a planned ERP project in Europe – project Atlantic. Whirlpool & Project Atlantic Whirlpool is worldwide leader
Premium Capital budgeting Net present value Enterprise resource planning
principle or the practice of such issue. This could range from various promises to maintain to or add to the worth of the issue. These savings could be voluntary or induced by the state policy such as the tax laws. Investment An investment is the current sacrifice of the present savings for future benefits. Most of us save in fact‚ Indians who are not very rich also have decent savings rate. In day to day life we come across several instances where investments are required to be made such as:
Premium Investment
Atlantic Charter The Atlantic Charter was an incredibly important policy that would have an impact on the entire world from the moment it was drafted by Winston Churchill and Franklin D. Roosevelt in August of 1941 to the present day and beyond. The two men met in the middle of the Atlantic Ocean‚ hence the name Atlantic Charter‚ during World War 2. While it is called the Atlantic Charter‚ it was technically a joint declaration by the two world leaders and as such not a formal legal document
Premium World War II Franklin D. Roosevelt Allies of World War II
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCG have a short shelf life‚ either as a result of high consumer demand
Premium Financial ratios Financial ratio
Atlantic Computer – Business case Case introduction Atlantic Computer is a manufacturer of servers and other high-tech products. Following the growth of the internet there has been an increase of demand for cheaper‚ Basic Segment Servers. Atlantic Computer‚ currently having a 20% market share in the High Performance Server market‚ has decided to expand their product range and enter the Basic Segment market. Their response to the projected 36% compound annual growth in demand for Basic Servers
Premium Pricing Profit maximization Marketing
--------------------------------------------------------------------------- 6 * Profitability ratio ---------------------------------------------------------- 6 * Liquidity ratio -------------------------------------------------------------- 9 * Gearing ratio --------------------------------------------------------------- 11 * Debt ratio ------------------------------------------------------------------- 12 * Investment ratio ---------------------------------------------------------- 13 Limitation
Premium Financial ratios Financial ratio Balance sheet