Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate box:
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CURRENT MARKETING SITUATION OF TH TRUE MILK TH‚ founded about 4 years ago by an entrepreneur with desire to forge a new path and a profound mission. TH Corporation has many commonplace products such as TH true Fresh Milk‚ TH true Yogurt… The main product line of the corporation – TH true Fresh Milk – is very liked because of its differentiation: it’s totally pure‚ produced with the latest modern production line. Competition is therefore more intense even as industry consolidation continues and pricing
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Airline Industry Analysis Page 1 of 15 Memorandum Date: Subject: To: From: July 13‚ 2009 Airline Industry Analysis Dr. Matt Ford Adam Brown‚ Radmila Gogzheyan‚ Greg Huwel‚ Marie Meininger‚ Josh Riedel‚ Christina Ryan Introduction The following is an analysis of the airline industry. Using collected information and Porter’s “Five Forces” model‚ we will provide information about the attractiveness of the airline industry and provide a recommendation based on that information. Industry Background
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Airline Industry Introduction The global airline industry has always been an integral part of the world economy due to its major economic force for transportation‚ manufacture‚ technology and other sectors in modern society (Business Vibes‚ 2012). Development of worldwide aviation transportation has meant that the industry has been able to cover virtually every country in the world since 1905. The Airline industry now consists of over 2000 airlines operating more than 23‚000 aircraft that provide
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Pakistan’s Political Situation Page 1 of 3 PAKISTAN’S CURRENT SITUATION CONTEXTUAL OVERVIEW OF PAKISTAN The economic blues continue to encircle Pakistan’s fragile economy‚ which is faced with Many challenges such as high commodity prices‚ wheat/sugar crisis‚ declining exports‚ Current account deficits‚ severe power shortage‚ low literacy rate‚ paramount political And geo-strategic issues. Stagnating health facilities‚ poverty‚ unemployment‚ regional and provincial disparity are the hallmark
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how the airline industry does to make up for the profits with their new “simplified low-cost pricing.” It’s also the sign that major carriers like AA‚ Delta‚ and UA are being forced to cut some of their expensive prices as rival discount airlines rapidly expand. So far‚ the price-cutting is still happening only in certain cities‚ and not nationwide. They are doing that technique to attract customers from other airlines and to create customer loyalty among regular flyers. Meanwhile‚ the airline needs
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Current Situation Redbox is leading the way in the premier industry of DVD rental kiosks. With Coinstar as its established parent company‚ Redbox is currently surpassing its competitors with its number of self-service kiosks. Redbox’s growing popularity is facilitated by its physical distribution‚ which places the kiosk in high traffic locations such as Wal-Mart‚ Kroger‚ McDonalds and Walgreens. Due to Redbox’s standing as the progressive option for DVD rental‚ its decision to target the 18-24 year
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2.2 Strategic posture 1- mission “To inspire and nurture the human spirit— one person‚ one cup‚ and one neighborhood at a time”“The primary mission of Starbucks is to establish itself as the leading supplier of the finest coffee in the world along with keeping its principle and promises.This success would not have been possible without a set of principles and goals that the company aimed to achieve.Main six principles of Starbucks are :1- Providing a great work environment and build an atmosphere
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a transformation from an innovative computer manufacturer to a state of-the-art consumer electronics company. In 2005‚ the company had $13.93 billion in sales. For the same year‚ they only controlled 4.2 percent of the U.S. market share in the PC industry. However‚ Apple’s iPod models accounted for well over 70 percent of the hard-drive MP3 player market and more than 40 percent of the flash based player market. The purpose of this paper is to evaluate Apple’s performance to determine their
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a) To Patricia‚ I have assessed the current business situation for the Lodge Bistro Chain and I have decided to demonstrate‚ how your chain is effected by the external environment (threats)‚and what are the internal problems (weaknesses).To identify the problems I have done the SWOT analysed‚ and presented the two groups of factors which effected your business position. |STRENGHTS |WEAKNESSES
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