Brand fatigue The Tea market in Pakistan is showing a consistent decline for last several years. The trend seems universal as the sub-continent is facing a similar situation. Consequently the tea cartel in India has been visible on mass media through a category campaign in an effort to stymie the persistent fall. With a national market of 200‚000 plus tons in 2012‚ the following broad break- up unveils the market dynamics. Branded Tea Un- branded Tea 115‚000 90‚000 Total 205‚000 tons Unilever
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Current Political Situation of Pakistan: Overview Pakistan is a developing country and it is politically unstable but we live in the world where everything is possible. Democratic governments have always failed to complete their tenure which eventually results in a long lasting dictatorship reign. In Pakistani politics‚ there is a clear domination by few families only and these families have never produced long lasting fruitful results. The political system has been stagnant since 70′s and no drastic
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Current Situation of Pakistan Economy There are genuine fears prevailing in Pakistan that its economy is in a bad shape. Whereas some expert economists of the country comment that Pakistan’s economy is near collapse‚ others are of the view that although our economy is still away from the verge of immediate collapse it is so fragile that unless serious and urgent efforts are made to survive the economy‚ it can move to a dangerous stage within about next six to 12 months. These views of experts cannot
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GLOBAL MARKETING MANAGEMENT PepsiCo-Lipton Case Brand Re-introduction Avinash Chaturvedi‚147860 4/28/2014 Problem Statement: In a strategic move to expand its market share in ready-to-drink tea market category‚ Pepsi had decided to invest aggressively in its brand-Brisk. The challenge facing the top management of the companyMary Barnard‚ Vice President PepsiCo and Marison Tamaro‚ General Manager‚ Pepsi-Lipton partnership is to choose a suitable advertisement media for Brisk (Social Media
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CURRENT ECONOMIC SITUATION OF INDIA The state of world economy has been the most decisive factor affecting the fortunes of every developing country. The economic challenges faced by India are common to all emerging economies despite these challenges; India has successfully navigated through this period of crisis. The fiscal deficit for 2013-14 contained at 4.6 percent. The current state of the economy makes it necessary for the government to put in place a robust and implementable plan of action
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Current Situation of Pakistan Economy There are genuine fears prevailing in Pakistan that its economy is in a bad shape. Whereas some expert economists of the country comment that Pakistan’s economy is near collapse‚ others are of the view that although our economy is still away from the verge of immediate collapse it is so fragile that unless serious and urgent efforts are made to survive the economy‚ it can move to a dangerous stage within about next six to 12 months. These views of experts cannot
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Current Situation of Airline Industry Since the airline industry was deregulated in the late 1970s‚ they shall hold the line on the number of planes they fly. The result is that the people by plane shall be more and more‚ and the fares shall become expensive. Because air transport is faster than other transportation methods‚ the people increasingly prefer to fly. The air transportation shall be an important transportation method in the future‚ and the people engaged in air transportation shall have
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Dedicated To My family‚ specially my father & mother‚ who consistently motivate & encourage me to stand against various challenges in the light of their love with me. Thank you Baba & Ammi……. Acknowledgement The purpose of this report is to extol the invaluable assistance‚ contribution and guidance of some dedicated personnel without whom this training and report would have only been a dream. In this laudatory resolution the name of Mr. Vaqaar Ahmed Khan my
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Project 2 Olga Jusupova D12124279 For this project I have chosen to compare Irish Economy with Sweden and Spain economies. Irish economy enjoyed the “Celtic Tiger” times from 1995 until 2008. In these times irish property developers started to build infrastructure and property fast. A lot of housing estates and other buildings were built. Banks were willing to lend money to developers and nearly everyone who asked for it. Now Ireland
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CURRENT SITUATION OF INDIAN’S ECONOMY DUE TO INFLATION India’s inflation could accelerate in the current fiscal year due to the rupee’s sharp depreciation‚ said the Reserve Bank of India (RBI). The Indian rupee touched record low of 65.52/dollar on Thursday and is down 16 percent so far this year despite efforts by policymakers to prop it up. "The pass-through of the depreciation of the rupee exchange rate by about 11 percent in the four months of 2013-14 is incomplete and will put upward
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