practice of advertising have been reshaping the society people live in. The force of advertising reaches out and touches everyone living and working in the modern world today. Advertising is claimed by its practitioners to be largely responsible for the good things in life and is criticized by its opponents as the cause of unpleasant things (Lee & Johnson‚ 1999). The impact of advertising on the society is a fiercely debated topic‚ and has been ever since the conception of advertising in its most
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IMPACT OF SOCIAL ADVERTISING IN INDIA [1]J.Sindhuja‚ [2]K.Parthiban SCHOOL OF MANAGEMANT SASTRA UNIVERSITY THANJAVUR Social Advertising is the first form of advertising that systematically leverages historically "offline" dynamics‚ such as peer-pressure‚ friend recommendations‚ and other forms of social influence. Social media has the power to transform a campaign into a religion. Social Advertising is the media message designed to educate or motivate the Indians to engage in voluntarily social
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Regarding the Frankenstein monster to the current trend for zombies‚ first I would like the say that per the book‚ “Frankenstein” by Mary Shelly‚ she did not introduce Frankenstein as a monster or a zombie‚ but a mad scientist who created life in which in modern times‚ we refer to as cloning. However‚ Frankenstein is a blueprint for zombies‚ because he set the tone on how we learn who the monsters and zombies are‚ what caused them to become that way and if circumstances were different and would
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Current Trends and Future Prospects in Robotics 241 Current Trends and Future Prospects in Robotics Khalid Nafees1 and Mubina2 1Jamia Millia Islamia‚ New Delhi-110025‚ E-mail: khalidnafees@gmail.com‚ 2Ideal Institute of Technology‚ Ghaziabad‚ E-mail: mubina.shaikh02@gmail.com ABSTRACT In this paper‚ a review has been made regarding various current trends of robots in technological and classical world and future prospects in robotics. Most robots today are used in industrial situations where
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non-existence of drug abuse‚ it is fair to say our discoveries of drugs were once ingested in some form out of pure curiosity of the human mind. (Levinthal‚ C. F. 2010) Current and Past Drug Abuse Trends Today the National Institute on Drug Abuse has established a number of information sources to monitor and track drug abuse trends in America. These information sources include but are not limited to the Monitoring the Future Survey (MTF)‚ and the annual monitoring of illicit drug‚ tobacco‚ and
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RESEARCH PROPOSAL “ THE IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND PROMOTION “ INDEX 1. Introduction 2. Objective 3. Hypothesis 4. Literature Review 5. Framework 6. Methodology ( questionnaires ) 7. Limitation 8. Timeline 9. Reference Introduction Brands often use celebrities to get an impact‚ make an image of a product or a brand and to promote their product‚ because they are seen by the public as credible source of information about the product or a company. Since people
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The Current State of Fitness and Future Trends A paper present to The KSPE Faculty In partial fulfillment Of KSPE 7170 Fall 2007 Contents I. Current State of Fitness p. 3 II. Future Trends of Fitness p. 9 The Current State of Fitness Fitness‚ physical activity‚ and exercise are things that we all here about in today society. There are fitness workout shows on television‚ new diets popping up‚ new pills; new workout exercises that make you look great in “just two
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CURRENT TRENDS AND ISSUES IN FOOD TECHNOLOGY Nutritional Status of People For thousandths of years our lives have hinged on our ability to find sufficient food for survival. While the world can produce enough food for every human being‚ there are still individuals who are literally starving to death. Factors Influencing Food Choice 1. Food availability You can only choose what to eat from the foods that are available to you. There are a number of factors that influence the types of foods available
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Research Articles Impact Of Sales Promotion On Buyers Behaviour: An Empirical Study Of Indian Retail Customers Gopal Das Lecturer‚ NSHM Business School‚ Kolkata Dr. Rohit Vishal Kumar Reader‚ Xavier Institute of Social Service‚ Ranchi Abstract In the Global Context of open market economics of today‚ the consumer has become the king. He operates through his autonomous power. He enjoys a lot of freedom in his purchase decision. A consumer is in a position to influence the manufacturer or marketer
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------------------------------------------------- CURRENT TRENDS IN MANAGEMENT PROJECT REPORT COMPANY PROFILE Future Group‚ led by its founder and Group CEO‚ Mr. Kishore Biyani‚ is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group‚ group subsidiaries are present in consumer finance‚ capital‚ insurance‚ leisure and entertainment‚ brand development‚ retail real estate development‚ retail
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