Chapter 1: Convergence Learning Objectives (PPT 1-2‚ 1-3) What is E-Marketing? E-Marketing is the use of information technology in the processes of creating‚ communicating‚ and delivering value to customers‚ and for managing customer relationships in ways that benefit the organization and its stakeholders. How Does E-Marketing Relate to E-Business? E-business is the continuous optimization of a firm’s business activities through digital technology (allows the storage and transmission
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Since its release in 1991‚ Internet revolution has changed the way companies do business and customers & consumers buy products. Chaffey et. al. (2003) defines Internet Marketing as the use of Internet to achieve marketing objectives and support the modern marketing concept. Internet opens a world of opportunities to the organizations as well as customers. It gives customers a much wider choice of products‚ services and prices from various suppliers. For organizations‚ it gives opportunity to widen
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Internet Marketing Vs Traditional Marketing Content I. II. III. Abstract ...................................................................................................................... 3 Introduction ............................................................................................................... 3 Traditional Marketing .............................................................................................. 4 1. 2. Definition .................................
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Assignment Brief Internet marketing is sometimes treated as a separate type of marketing but‚ in this unit‚ you will find that the underpinning marketing principles remain the same and are enhanced and supported by new technologies. The nature of technological development is such that information and communications technology (ICT) can seem to move faster than the market itself‚ so products and technologies are out of date almost as soon as they reach the mainstream customer. In this unit you
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Introduction to Internet Marketing McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies‚ Inc.‚ All Rights Reserved. Introduction to Internet Marketing — Today’s Objectives ● Objectives will be to: ● Define the scope of Internet marketing ● Explore the stages of Internet marketing ● Discuss the relationship stages and the Marketspace Matrix ● Examine guidelines for success ● Outline the progression of the book Chapter 1: Introduction to Internet Marketing ● Definition and Scope of Internet Marketing
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go to the library instead of using the Internet for research? We all know that the Internet have opened us to many possibilities and helped us to save more of our time with this fast speed technology. However‚ there are still some specific tasks that Internet did not convince the users‚ things such as doing a professional research through the Internet‚ but instead they prefer doing it in libraries. There reason behind this is that even though the Internet brought us a lot of convenience for the
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makes marketing on the Internet different from other forms of direct marketing media? The Internet is an interactive marketing medium for direct marketers offering information access and two-way communication with customers in real time via the computer. Interactivity is what makes marketing on the Internet different from other forms of direct marketing media. 2. What are some advantages of interactive media? i) Wide reach-The internet reaches
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CHAPTER 1 An introduction to Internet marketing The Internet and the marketing concept..................................................................................... 4 Internet marketing defined ......................................................................................................... 8 What benefits does the Internet provide for the marketer? ...................................................... 20 A short introduction to Internet technology .......................
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Internet Marketing: An Overview 1. Introduction During the past decade‚ the popularity of the Internet has been growing explosively. This trend is manifested in several ways. First‚ according to Cyberatlas.com (2002)‚ the Internet in the United States is growing at a rate of 2 million new Internet users each month; 143 million Americans (54 percent of the population) used the Internet in September 2001‚ a 26 percent increase over August 2000
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HND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:
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