the United States. Both Mr. Curtis and Mr. Gagnon felt that the U.S. market had unrealized potential with a population of 248 million people and over 140 million registered vehicles. * Entering European markets using the following entry options: - Licensing the lift for sales with other automobile part’s manufacturers that would allow CAH’s products to complement other manufacturer’s existing product sales. - Joint Venture that would give Mr. Gagnon and Mr. Curtis a 50-50 equal stakeholder position
Premium Discounted cash flow Net present value Investment
Problem Statement: Camar Automotive Hoist (CAH) produces top quality automotive hoists. The company is currently faced with making a critical decision which may significantly effect its future operations and long term competitiveness. The president‚ Mark Camar has just received a proposal about the option to enter into the European market‚ prepared by the Camar marketing manager. Mark Camar must decide on a course of action that will maximize profits and keep risk to a minimum level. Issues:
Premium Marketing European Union
Camar Automotive Hoist Executive Summary Introduction: With the advent of the Free Trade Agreement in 1989‚ the duties on hoists between the two countries were phased out over a 10-year period; by 1999 exports and imports of hoists were duty-free. Camar Automotive Hoist (CAH) manufactured surface automotive hoists‚ a product used by garages‚ service stations‚ and other repair shops to lift cars for servicing. In 1999‚ CAH had sold 1‚054 hoists and had sales of $9‚708‚000 about 60 percent of sale
Premium Marketing Investment
The licensing contract is only three years‚ the Bar Maisse is not famous‚ and the sales is difficult to be estimated‚ therefore‚ we suspect if licensing could meet the expectation of rapid growth. The cost of licensing is lower in comparison to joint venture and direct investment‚ but the royalty is only 5% of gross sales. The growth of CAH might not be significant. Besides‚ CAH will have no control of operation and reputation if they choose ¡§licensing¡¨ option. Joint venture might be
Premium Investment Marketing Mathematics
– Jolson Automotive Hoist Problem: How should Jolson Automotive increase its sales. Alternatives: 1. Do nothing. 2. Get U.S. Wholesalers to “push” the Jolson Lift and establish NY sales office. 3. Enter into a licensing option with French firm Bar Maisse. 4. Enter into a joint venture with Bar Maisse. 5. Directly invest in the German market without the help of Bar Maisse. Recommendation: Alt. 1 (Do nothing) --- REJECT: Mark Jolson wants to expand‚ he just doesn’t know where. Alt
Premium Investment Marketing Finance
the right thing. When we look to see if someone is a good person these a just some of the things that we look for. In Curtis Snow situation and how he depicted himself in “Snow on the Bluff”‚ it was shown to us that he isn’t really that much of a nice guy. But now let us consider some of the ways we define someone as being a good person‚ and how they can correlate with what Curtis Snow show us. With Snow’s situation I think it’s best if we took his living situation into consideration‚ He doesn’t
Free Illegal drug trade English-language films
Ponyboy Curtis what are the physical traits of ponyboy curtis in the book? (long hair‚ light brown hair). Ponyboy is 14 year s old and he has light brown (almost red) hair thats greased and combed back‚ he has greengray eyes. He is considered small and slim. He is a daydreamer‚ a bookworm‚ and a heavy smoker. He analyzes many things deeply. He is very smart and has good literary capability. Ponyboy is also a little naive and is not overtly connected to reality. He matures throughout the course of the novel
Premium The Outsiders Brown hair S. E. Hinton
The Curtis Problem Boys will be boys‚ or they should be at least. You can’t take teenage boys from their last remaining family member! Soda and Pony need to stay with Darry in their current living situation instead of going into foster care because‚ they’re familiar with the area that surrounds them‚ they have Darry around to serve as a father figure and a brother‚ and them being close to everything and everyone they could ever need. To begin‚ the Curtis boys should be able to stay with Darry
Free Family Foster care
Automotive design Automotive design is a complicated discipline. Although primarily concerned with the appearance of a vehicle‚ it is governed by various factors including security‚ safety and engineering - all of which have their own set of specialists. This means that as well as designing to very high standards‚ automotive designers must have excellent teamworking and communication skills‚ say Chris Clements and Dr Samantha Porter. Automotive design encompasses almost every aspect of a vehicle’s
Premium Design Automotive industry
mainly focusing on fuel whether it is gas‚ electric‚ ethanol‚ or vegetables. Cars are being accommodated for the every day soccer mom or the younger speed craving youth driving America today‚ there may be a category for a mid-life crisis in there. Automotive engineers design‚ test and develop vehicles or components from concept stage all the way to the production and are involved in improving the Automobile in response to customer feedback once on the market. Specializing in areas like aerodynamics
Premium Automobile Vehicle dynamics Automotive engineering