"Custmer switching behaviour in pharma" Essays and Research Papers

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    National Pharma Case

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    HRM CASE STUDY ON NATIONAL PHARMA Strengths of the analysis of the Discussant 1 • Highlighted the interests and gains of various stakeholders • Highlighted the various deficiencies in execution of the program • Breaking up of problems into appropriate sections : right to information‚ right to be consulted and right to decide jointly • Emphasized the fact that proper research has not been done and how the strategy has been forced by the top management Strengths of the analysis of the Discussant

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    CHAPTER II: LITERATURE REVIEW This chapter collects the necessary literature used to be as the theoretic base to guide the research direction and to develop appropriate scale for measuring customer satisfaction in leisure industry. Earlier researchers found that there has been a close association between research on consumer satisfaction and quality measurement‚ therefore‚ the SERVQUAL model is chosen to apply in this context with some modifications. 2.1 Customer satisfaction A variety of researcher

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    Customer Segmentation Generally speaking‚ although the company focus on whole population in the world‚ young generation is the target marketed of the company and they also want to show their products with full of youth and energy to their customers. (Pendergrast‚ 1993). Even if there is no specific product or communication for less than 12 or more than 30‚ the brand succeed in reaching them‚ through partnerships for example (restaurants‚ fast foods such as McDonald’s) or thanks to its value among

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    Kalyan Pharma Case

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    KALYAN PHARMA LIMITED- CASE ANALYSIS PHARMA SECTOR BACKGROUND: In early 1930’s the medicines were dispensed by doctors and the concept of prescription was not present. Later on the prescription segment grew to 80% by 1970’s and the reason being that number of doctors increased to 250000 as opposed to 110000. Presently the sector is growing at the rate of 8% to 9%. Sales of products has increased from 70 billion to 150 billion. COMPANY BACKGROUND: In 1907‚ Kalyan Pharma Limited (KPL) was

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    Indian Pharma Industry

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    assist with my requests for information‚ as well as for his guidance and valuable assistance from the offset of this project. His insights and remarks were of great value. I have furthermore to thank Mr. Ashish Dixit ‚ Senior Executive “GLAXO pharma” who gave and confirmed this permission and encouraged me to go ahead with my thesis. I am bound to thank other staff members for their stimulating support. I am deeply indebted to my Faculty Guide Dr. Nidhi Mathur whose help‚ stimulating suggestions

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    Analysis of Indian Pharmaceutical Industry Dr. Reddy Laboratories Table of Contents Acknowledgement 4 1. Industry Analysis 5 1.1 Porter’s Five Forces Analysis 5 2. DRL’s Present Strategy 6 2.1Riding on Generics 6 2.2Focusing on depth rather than breadth 7 2.3 Leveraging strategic partnerships to reduce risk and investment 8 2.4 Para IV filings 9 2.5 Focusing on selected therapeutic areas 9 3. Key Issues faced by DRL 10 3.1 Poor positioning in India 10 3.2 Russian Opportunity

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    Pharma Industry- Uk

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    STRATEGIC GROUP THEORY: REVIEW‚ EXAMINATION AND APPLICATION IN THE UK PHARMACEUTICAL INDUSTRY by Graham Leask & David Parker Graham Leask‚ Aston Business School‚ Aston University‚ Birmingham B4 7ET‚ UK and David Parker‚ Cranfield School of Management‚ Cranfield University‚ Bedfordshire MK43 0AL‚ UK ACKNOWLEDGMENT The authors would like to acknowledge the valuable assistance of IMS Health in the preparation of this manuscript‚ in particular the assistance of Alan Johnson‚ and the helpful

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    According to Zazkis (2000)‚ “code switching can be described as alternation in use of more than one language in a single speech act.” (p. 38). Code-switching is common in schools where there is a high population of Hispanic students in the U.S. However‚ is not limited to the U.S. Other countries like Malaysia‚ Malta and Nigeria‚ also report the use of code-switching in their classrooms. The use of technology in math classrooms can help students to

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    Switching & Routing The purpose of this paper is to provide a better understanding of switching and routing used in a network environment and familiarize the reader with various hardware and software associated with there functions. This paper will look at some switching concepts that will include store and forward switching‚ cut through switching‚ fragment free switching‚ and V-Lan. This paper will also cover routing concepts‚ along with some comparisons including routed vs. routing protocols

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    The Benefit of Code Switching

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    Introduction Code-switching‚ which may be defined as the alternation between two or more languages in a speaker’s speech‚ occurs naturally in the scheme of bilingualism. Studies have reported that code-switching often happened subconsciously; ‘people may not be aware that they have switched‚ or be able to report‚ following a conversation‚ which code they used for a particular topic’ (Wardaugh‚ 1998‚ p. 103). However‚ although bilingual speakers claim that code-switching is an unconscious behavior

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