2003)79-93 79 CUSTOM MADE APPAREL AND INDIVIDUALIZED SERVICE AT LANDS’ END Blake Ives Information Systems Research Center University of Houston blake.ives@uh.edu Gabriele Piccoli Cornell University ABSTRACT The case describes a hugely successful example of IT-driven strategy‚ the Lands’ End custom tailored apparel initiative. In less than a year‚ 40% of Lands’ End customers buying chinos and jeans from the firm’s web site were buying tailored products. Over 20% of these customers never made a purchase
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Custom Made Apparel and Individualized Service at Lands’ End: Analysis Lands’ End’s story is an optimistic example of how Information Technology (IT) can support a business model that “recognized the desirable economics of the Internet” (Ives & Piccoli‚ 2003). The company provides a unique and customized end user experience to purchase products that are designed specific to the customer’s needs. This analysis will highlight positive and negative methods taken by the company and provide suggestions
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LANDS END GUARANTEED. PERIOD. One of the simplest of statements is the driving force behind one of the strongest companies in fashion merchandising. Land’s End‚ a company with an established market for clothing‚ luggage‚ and home products‚ has created an enduring business model built on quality customer service. The company affirms this stance by proclaiming its goal is “to please [their] customers with the highest levels of quality and service in the industry‚ along with an unequivocal ironclad
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History Historical records show that the Philippine Customs Service started many centuries back long before the Philippines was discovered by the eastern and western expeditionaries. The Philippines had already a flourishing trade with countries of Southeast Asia‚ but since money at that time was not yet the medium of exchange‚ people then resorted to the barter system of commodities. The rulers of the barangays were known as the “datus” or “rajahs” collected tributes from the people before they
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Lands End – SWOT Strengths - Focused on sportswear and business suits to get good prices from suppliers. - They can place very large production orders. - They have and excellent customer service and a good logistic. - Their catalogue system is very popular. Weaknesses - They did not follow customers from minorities (Afro American‚ Hispanic…). - They did no televisions and radio advertisement. - Their products quality is low‚ due to low costs manufactures from Asia. Opportunities - They
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the buying centre in the decision to select a new supplier for Lands’ End? Which of the buying centre members are likely to play the roles of users‚ influencers‚ buyers‚ deciders‚ and gatekeepers? By the definition of buying centre‚ which is the group of people in an organization who participate in the buying process and the people who make up the buying centre depends on the specific item being bought. according to the Lands’ End company‚ the buying centre member who is in charge to select a
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INTEGRATION Similar cases have made us understand that the willingness/unwillingness of firms to exploit IT capabilities could have significant effects. 1- The Crisis at Encyclopedia Britannica We would recall the refusal of Britannica to partner with Microsoft on a multimedia CD-ROM version of the encyclopedia‚ owing to its “traditional way of selling. They regarded an IT initiative that would have reduced the cost of printing encyclopaedias as one that would ‘both cannibalize revenue and reduce
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Book analysis: A Land As God Made It 10/14/10 Thesis: The establishment of the colony of Jamestown marked the beginning of a nation that would rise to the top of the global setting‚ far overpowering its mother country. Three main principles were the contributing factors to this beginning: Indian relations‚ the tenacity of the settlers‚ and the idea of Christianity. Argument #1: Indian relations plagued (and helped) Jamestown. The Powhatans at times would seem to be the worst enemy to the settlers;
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Shantel Watkins Intro to Business MG101-54 October 15‚ 2011 Lands Ends and Yahoo Case Discussion Questions 1. Compare the different reasons why Lands’ End and Yahoo! decided to expand internationally. Land’s End decided to expand globally or internationally because they wanted to increase their sales volume. Lands’ End also went global for international growth so as to increase their value as a company and gain credibility to their brand name on the other hand Yahoo! went globally because
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10/05/2011 Marketing Lands’ End 1. A) Lands’ End’s buying center most likely consists of Assurance Personnel and upper management because Lands’ End selects long term suppliers that will likely ha a significant effect on the future of the business and that decision can’t be left to inexperience members or members without authority or power in the company. B) Users would most likely be the package handling department since the products are simply bought and resold by Lands’ End and not actually
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