By 2006‚ Phillips Supply‚ Inc. has grown into one of the largest seafood companies in the United States and was the number one U.S. brand for crab meat. The company is a restaurant division‚ the division of catering products that are sold in restaurants and retail division of products that are sold in grocery stores. In August 2006‚ Product Manager at Phillips was responsible for the definition of the communication strategy‚ the decisions necessary to launch its new product‚ first to market pasteurized
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Business Case: Phillips Foods‚ Inc. 1) Problem statement: Phillips Foods Inc. just launched its new product called King Crab. It is a brand new product with a key innovation: a pasteurizing process which allows the product to stay fresh. The product therefore enjoys an 18 month shelf life. Management has decided to split the launch into two phases. Phase I is done; the company targeted foodservice buyers thanks to an advertising campaign through restaurant and institutional foodservice magazines
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Phillips Food‚ Inc. Case Questions 1. What should be the objectives for the sales promotion program for King Crab products? * Create more interest to customers to buy their products‚ letting them know that they offer a good quality and tasty product that can be put on the table in minutes. * Increase penetration of home cooking products. * Teach customers the different ways to prepare the product by giving recipes‚ and also giving information about the nutritional facts.
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Analysis of Food Inc. The documentary Food Inc. brings us closer to the reality of mass produced food. The purpose of the video is to open the families‚ meat lovers small shops and restaurants eyes and smarten them up about how the food comes to their plates. Its also sending a message to these big companies‚ saying that we know what you guys are up to. The food we are buying and thinking thats healty‚ is actually not healty at all. During the processing of our food the big companies have absolutely
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Studies have shown that many people all over the world are unaware of where their food comes from. When an individual goes to consume a food product‚ he or she could be completely oblivious to the methods of manufacture‚ processing‚ packaging or transportation gone into the production of the food item. It is often said that ‘ignorance is bliss’ – perhaps this rings true in the case of food‚ its origins and its consumption as well. In such a scenario‚ eating well could seem like an unlikely prospect
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Phillips Foods‚ Inc. – Introducing King Crab to the Trade Executive Summary: The Phillips Foods‚ Inc.‚ case discusses target marketing for specialty seafood. Phillips Foods‚ Inc. was founded in 1914 by Augustus Phillips on Hoopers Island‚ Maryland. Phillips had developed a reputation for fresh seafood caught and sold locally. By 2006‚ Phillips Foods had three business units that were generating profits and became one of the largest seafood businesses in the United States. The restaurant
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The documentary Food Inc. provided a shocking view of corporate farming in the United States. It exposed the unhealthy‚ harmful‚ and the inhumane process behind the farming industry. The documentary addresses the problems in the typical supermarket today and the conception of the meats. They talk about how the producers of the products in the grocery store care about is how the packaging of the products is viewed. They bring out the issue that most of the products in the shelfs are often showed to
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Marlena Young Professor Phillip Dennis‚ PhD English 111 07 October 2015 Food Inc.: Rhetorical Analysis Food Inc. is an informative and revealing documentary film‚ aimed to expose the dirty truth of the industrial food industry in America. Directed by Robert Kenner and produced by Michael Pollan‚ this film informs the American people exactly what they are eating and how it’s affecting them‚ by painting a more realistic picture of the food industry‚ than that of an agricultural society. With the use
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awareness and understanding of food in America until the film Food Inc which helps show us how our food is produced‚ packaged and sold in our native stores. Our nation’s food supply is being controlled by a few amounts of corporations that often put their income ahead of customer health. It’s time that the truth is heard about what we are putting into our bodies‚ and what is being hidden from us by the food industry. The United States has grown so much in the food industry from the past. One of
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Zackery White ` Food Inc. 1. Incorporation (Inc.) means to form a legal association of individuals‚ created by law or under the authority of law‚ with a continuous existence independent of the existences of its members‚ and with powers and liabilities distinct from those of its members. Therefore‚ Food Inc. implies that food system of the modern day has become more of a combination of monopolized businesses‚ whom only care about their profits‚ rather than the farmers from the obsolete
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