about Food Inc was that their tomatoes are ripened with ethane gas. I thought that was interesting because I never thought that they did that but they do. Ripening tomatoes on gas makes them get to people like us two times quicker because it is like putting them on steroids. This makes you really think about what you eat and what you are putting into your body. This makes me not want to eat tomatoes because the ethane gas can’t be good for the human body. I think people who do this to their food should
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Where does our food come from? Food Inc. by Robert Kenner shows us how big corporations are changing the game in the food market. Companies today care more about being efficient and do not care who or what is effected by it. Meat is being grown at a record pace‚ and processed and sold even faster. This movie takes a look behind the scene of the food market and how major players and growing their profits and lowering their bottom dollar. Food Inc. goes behind the scenes into different corporations
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Customer analysis Disney Primary target market So who are the customers of Walt Disney? Walt Disney’s target market is 4-12 year old boys and girls. Thus it targets a very widely diverse market. Including the younger half that are still little children and the older half that are more or less becoming adolescents. This segmentation is made because the older half has a lot more influence over their parents decision making. These children are also heavy users of the brand because they experience
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in determining the cost of serving customers and as a basis for evaluating the profitabilty of a specific customer or group of customers. Why is this important? Most managers agree that 80% of their profits come from the top 20% of their customers and most important‚ the bottom 20% of their customers are unprofitable. For example‚ to compete with Walmart‚Best Buy works hard to attract profitable customers and equally hard to discourage the unprofitable customers which those that are price shopping
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financial statements for the Phillips Corporation (assuming no income taxes): | Income Statement | Balance Sheet | Sales | $17‚000 | Assets | $13‚127 | Debt | $7‚541 | Costs | 11‚730 | | | Equity | 5‚586 | Net income | ------------------------------------------------- $5‚270 | Total | ------------------------------------------------- $13‚127 | Total | ------------------------------------------------- $13‚127 | | Phillips has predicted a sales
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Analysis of Apple Inc. Name: Course: Institution: Date: Planning is the activity of preparing a scheme‚ program‚ or method that is worked out beforehand for the accomplishment of some set objectives. There are different types of planning which include strategic‚ tactical‚ operational and contingency planning. Apple Inc. is one of the most successful and recognizable companies in the world. It was founded by the renown and celebrated Steve Jobs. It is an American
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CUSTOMER PROFITABILITY ANALYSIS Customer profitability analysis (CPA) can be defined as a method used to compare the costs of all the activities used to support a customer or a customer group with the revenue generated by that customer or customer group. It is the analysis of the revenue and costs that relates to the customers which can be determined by considering the similarities and differences in customers’ buying behaviours and customer preferences. From the definition‚ it shows three features
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A customer profitability analysis is an evaluation process that focuses on assigning costs and revenues to segments of the customer base‚ instead of assigning revenues and costs to the actual products‚ or the units or departments that compose the corporate structure of the producer. Approaching profitability from this angle can sometimes provide valuable insights into how each step of the process of designing‚ manufacturing‚ and ultimately selling a good or service incurs cost and generates revenue
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MBA ProMA Customer Analysis‚ Buying Behavior and Segmentation Professor Hossein Dadfar Customer Analysis What do you need to know about your customers? Professor Hossein Dadfar 1 What you need to know Who buys the product / service Who uses the product / service What customers buy How they use the product/services Where customers buy When customers buy How customers choose Why they prefer a product How they respond to marketing programs Will they buy it (again)? Dadfar
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Philip Morris promotion of Marlborough cigarettes. Instituted in the 1950’s. the brand moved to and assured that the flavor would be unchanged by the decision of adding a filter. “Come to where the flavor is: Come to Marlboro man‚” Marlboro man was a rugged cowboy smoking Marlboro cigarettes while riding his horse in the outdoors. The ad helped propel Marlboro to the top of the world market Threefold 1) Significant economic advantages. Standardized advertising lowers the cost of value creation
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