INTRODUCTION TO THE Hospitality Industry SEVENTH EDITION Clayton W. Barrows Professor Department of Hospitality Management University of New Hampshire Tom Powers Professor Emeritus School of Hospitality and Tourism Management University of Guelph John Wiley & Sons‚ Inc. This book is printed on acid-free paper. Copyright © 2009 by John Wiley & Sons‚ Inc. All rights reserved Published by John Wiley & Sons‚ Inc.‚ Hoboken‚ New Jersey. Published simultaneously in Canada. No part of
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Starwood Hotels Introduction The Starwood hotel and resorts company is one of the largest and well-established companies in the world. Nine different hotel brands are owned‚ franchised or managed by the Starwood Company. According to their webpage‚ Starwood employed about 145.000 people in 2006. Furthermore‚ they made a total revenue of 5‚979 billion US dollars. (Starwoodhotels‚ n. d.) Because of its diversity and values as well as its constant modulation‚ Starwood is successful today and will
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Ethical Decision-Making: Employer Responsibilities and Employee Rights Chapter Objectives: After exploring this chapter‚ you will be able to: 1. Discuss the two distinct perspectives on the ethics of workplace relationships. 2. Explain the concept of due process in the workplace. 3. Define “employment at will” and its ethical rationale. 4. Describe the costs of an EAW environment. 5. Explain how due process relates to performance appraisals. 6. Discuss whether it is possible to downsize
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GR HOTELS INC Preliminary Report To: Andrew Mayd‚ CEO From: Chris Mell‚ CMA Subject: Analysis to increase occupancy rate Date: January 15th ‚ 2008 Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in the
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locals flock to this renowned tourist destination each year. Metro Davao is also known as a convention centre in Southern Philippines. This position is the reason why it became the premier city in the whole Philippines. There are more than 2‚500 hotels and resorts in the city in the year 1999 and is projected to grow more due to the increasing demand for conventions and tourist attractions but some travelers’ that visit metro
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Marketing Department of the Terminus Hotel forecasted an average occupation level of 40% during 2009. In November 2008‚ the department received two offers from regular customers‚ the first at a rate of €90 for 10 rooms per day‚ and the second at a rate of €95 for 5 rooms per day. Both offers were rejected. Based on the numbers‚ it appears that the accounting department rejected both offers because the rate fell short of the total cost per room per day for the hotel. Assuming an occupancy rate of 40%
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ways how to satisfy their customers‚ But how these hoteliers manage their transaction with fast and more convenient way. The Columban College Hotel & Resort is founded Dr. Susan P. Alegoria‚ the Dean of the College of Business Administration‚ with the recommending approval of the school treasurer Fr. Amado S. Censon and Rev. Fr. Daniel O. Presto the school President to the Board of Trustees – Most Reverent Bishop Florentino G. Lavarias‚ DD‚ as Chairman of the Board. Hotel now are having a hard
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Rosewood Hotels Case Analysis A private hotel management company‚ Rosewood Hotels Resorts with iconic luxury hotels such as The Mansion on Turtle Creek in Dallas and The Carlyle in New York was a muted brand‚ not into advertising and known mainly to hotel professionals. John Scott‚ the company’s new president and CEO‚ & Robert Boulogne‚ vice-president of sales and marketing were considering a new brand strategy in order to establish ‘Rosewood’ as a true brand and to encourage guests who stayed
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new strategy to boost the company’s growth. The management team thinks that it is the right time to establish Rosewood as a corporate brand. A known corporate brand name will encourage hotel guests to stay at some of other Rosewood hotels. Rosewood wants to compete with the corporate and individual branded luxury hotels. As indivudual branded company‚ is is hard to compete with the corporate brands that benefit from cross-property usage. Their current strategy limits their market and objectives. They
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Report Summary The purpose of this study is to analyze the premium segment of the hotel industry. We have carried out Porter’s Five Forces Model analysis of the premium segment of the hotel industry and compared it with some industries like IT‚ Cement and Textiles which have shown growth potential in recent times. This has been carried out to give an idea of the forces relative to other industries for an investor. Next‚ we identified some of the dimensions of strategy for the industry and analyzed
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