From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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Project Report on Strategic Analysis of Bharti Airtel Submitted To: Prof. Jayant Bose Course Incharge Business Policy‚ Planning & Strategy Submitted By: Jay Shrivastava Kapil Jain Kumar Anshuman Manish Kumar Manpreet Kaur (P301311CMG234) (P301311CMG235) (P301311CMG240) (P301311CMG243) (P301311CMG244) NIIT University‚ Neemrana Table of Contents Introduction ..............................................................................................................................
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CLUE Case Study Bharti Airtel Rural Strategy Connected Life Experiences on the Move EXECUTIVE SUMMARY COMPANY PROFILE Bharti Airtel Limited is one of Asia’s leading integrated telecom services providers with operations in 19 countries across Asia and Africa. The company is structured into four strategic business units: mobile‚ telemedia‚ enterprise‚ and digital TV. The mobile business offers services in India‚ Sri Lanka‚ and Bangladesh. COMPANY HISTORY Bharti Airtel was established as Bharti
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Forecast of Bharti Airtel Subscribers Economics I - Project GROUP 1 ABSTRACT Analysis of Bharti airtel’s subscriber base was done using Time series analytical tools to develop predictive models. Different models linear‚ exponential were developed and December 2009 forecast was made using them. Our research revealed that subscriber growth is non linear thus best explained and predicted by exponential curve such as logistic curve. Introduction
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1]{M1} I am going to explain how different customers’ needs and expectations can differ. The supermarket industry provides a good example of the way in which different groups of customers will have different expectations and needs. Some customers just want to buy standard products at the lowest possible prices. They will therefore shop from supermarkets that offer the lowest prices and provide a reasonable range of products. In contrast‚ some customers are looking for variety and quality. They
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Project Report on Key success factors for Airtel using Porters value chain Analysis Under the Guidance of Ms. Navita Mahajan (Professor‚ Amity University) Submitted By: Date of Submission: Savita Chhikara 25th October 2013 Enroll No.: A1802012098 Amity University Acknowledgement Behind every fruitful endeavour lie the advice‚ guidance and inspiration of all the people
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Bharti Airtel: Business Model About Bharti Airtel: Bharti Airtel is the largest wireless service provider in the country‚ based on the number of customers as of March 31‚ 2010. After Zain acquisition‚ it has become one of the five largest mobile operators in the world. The combined entity has 180 million customers‚ $12.4 billion in combined revenues‚ and $4.7 billion in EBIDTA. Along with India‚ It has presence in Sri Lanka‚ Bangladesh and 15 African countries now. Bharti Airtel offers an integrated
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Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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Space Analysis – Bharti Airtel STRENGTH Stake holders and Strategic alliance with Sony-Ericsson‚ Nokia - and Sing Tel Network in entire India Supplies broadband & telephone services WEAKNESSES: Outsourcing to Industry experts Failed deal with MTN could signal lack of real emerging market investment opportunity OPPORTUNITIES: Tie up with Google Global telecommunications and new technological brands see Airtel as strategic player Focus on average revenue per minute well suited
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Work Related Project Question 1 Excellence in customer service is the objective of all organisations wishing to be successful. However‚ there is often a gap between customer expectations and management perceptions of customer expectations. Organisations often fail to get close to their customers and correctly read their expectations. Other reasons for customer service problems include: * not listening to or collecting information from customers * poor‚ or no‚ focus on the actual design
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