Relations 18 d) Personal selling 18 CONCLUSION 19 INTRODUCTION 1. THE CHARACTERISTICS OF THE PRODUCT Mercadona’s philosophy is based on a total quality model. That is why he has brought forward the following ranking of priorities: customer (who is known by the nickname "The Boss")‚ the worker‚ the provider‚ the company and the capital. In broad outline this philosophy has the following effects: * Commercial: The commercial strategy developed by the company since 1993 is called
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1. Health Hazards caused by junk food With the change in life styles‚ more and more people like to have family outings and eat outside their homes. Rather it is the house-wives who prefer to have a meal in some nukkad dhaba or a family restaurant or some eating joint. But the most preferred eating place today is no doubt Chinese cuisines which are programmed to serve their customers the readymade menu. It is perhaps the fast food which is served ready to eat and easily commercially available. It
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Factors affecting Customer Satisfaction Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier. Following are the important factors that could affect customer satisfaction: * Departmentwise capability of the supplier. * Technological and engineering or re-engineering aspects of products and services. * Type and quality of response provided by the supplier. * Supplier’s capability to commit on deadlines
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Fast foods have become a common trend amongst many individuals. Most people would always say they don’t have time hence opt for fast foods. With the advancement of modern technology these foods are made in way that leaves questions unanswered. Despite research showing organic food such as meat and poultry serve better nutritious supplements‚ most people tend to rely on fast foods such as vanilla and‚ barbecue more so in U. S. A. (Alexander‚ 22). There are some negative aspects pegged to modern
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Fast food and Obesity When one thinks about food‚ the first thing that might jump to one’s mind would be the delicious home made mother’s special roast‚ or for many it might be a cultural dish that westerners do not recognise as the perfect meal but still is respectively for those who adore it. However those days have long gone when a perfectly cooked meal was an everyday occurring. With a fast paced life in the western world the invention and development of fast food (industry) has grown like
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CHAPTER 5: Focusing on Customer (Review Questions) Submitted by: Frances Marie Perez Dan Kenneth Reyes 1. Explain the difference between satisfaction and loyalty. Why is loyalty more important? Customer loyalty is unnerving and unswerving; it cannot easily be changed‚ even in the face of remarkably changed situations. Customer satisfaction on the other hand is immensely fickle‚ and can change dramatically‚ even with the slightest of changes in situations. Loyalty
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Question 1. Assume you are the manager of a fast-food restaurant. What are the outputs of your work unit? What are the activities required to produce those outputs? What are the inputs? When looking at a fast-food restaurant such as McDonalds‚ there are a couple main outputs that a manager needs to be aware of. The outputs include quality food and excellent service. For each of these outputs it is important to make sure that the right people are in the right positions and that they have the proper
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weaknesses of customer satisfaction as a performance measure in this case? In general? In the past‚ banks generally would not use customer satisfaction as one of the indicators for the performance evaluation. However‚ customers’ service expectation has become much higher and highly related to the profitability of the bank in the 1990s’. Customers are requesting comprehensive selection of banking products with thorough customer service. Under the trend‚ Citibank added the customer satisfaction as non-financial
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to eat unhealthy. Fast food is a quick‚ cheap‚ and tasteful meal made accessible to virtually anyone. When comparing prices at a grocery store‚ for the most part its clear junk foods are less expensive than healthy foods. If a tax was placed on unhealthy foods‚ it would make a substantial difference in the way consumers shopped. In 1938‚ the Agriculture Act was passed to allow the government to financially aid farmers that grow corn‚ cotton‚ and wheat due to the shortage of food production nationwide
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effects of fast food choices and the amount of harm that can be caused to your body. Fast food restaurants should be required to serve healthier foods for these four reasons: people constantly on the go and in a hurry who need a meal quick should not have to settle for a greasy unhealthy meal; high school students who attend open lunch need healthier alternatives they can buy; the more fast food chains that provide healthier foods would encourage other restaurants to sell healthier foods causing people
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