Customer Intimacy When we talk about Apple comes to our mind all the technology and innovation that each year brings Apple to us they offers a wide variety of models and different styles in all of his presentation like macs‚ iPod or iPhone. What makes this brand apple so unique and innovative is the level of relationship between customer at the moment of buying because they are able not just to choose what they want they also personalize their product like the color‚ some details and they even
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XI – IIT Synopsis: * Introduction * Importance of discipline * Nature – the foundation for all discipline * Discipline in a student’s life * Aspects of discipline in one’s life * A world with no discipline * Conclusion Introduction: Discipline means training of the mind so as to make it accept willingly the control of rules or orders. In short‚ it is spontaneous obedience
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Question 1 Home Depot represents the customer intimacy section of market discipline. Which is a marketing strategy ‚where a service supplier or product retailer gets close to their customers. The reason they go with this marketing strategy is because they give you solutions‚ advice ‚ and ideas. I pulled a direct quote from home depots corporate page that ensured me that it is not by luck people will receive this service it is by simply being a customer. “By providing answers‚ solving problems
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Power breakdown in Pakistan: With drying of sea water‚ touching of oil prices to its peak‚ damaging of roads and streets‚ disappearing of electricity in cities is clearly giving idea of present condition of Pakistan. According to revolutionary Russian leader Lenin defined socialism as‚ “the electrifician of the whole country and the transfer of power to the people’s representatives” (cited by Kabir‚ 2002). For revolutionary development of any country‚ it is important that the country should be
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* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
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BLT1 CREATING CUSTOMER VALUE Most of the companies nowadays utilise customer-centric approach as to ensure the quality service brought to the customer (Bolton 2004). Moreover‚ recruiting new customers cost always more than maintaining loyal customers that ultimately aims for profit for the organization (How not to let business slip away: Don’t upset old customers when tempting new ones‚ 2010). As a result‚ a lot of attentions have been drawn from the customers by the organizations via different
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Project Proposal Project Proposal Product Strategy and Management INDIAN INSTITUTE OF MANAGEMENT‚ BANGALORE Understanding and analyzing the market strategy of Godrej Appliances Understanding and analyzing the market strategy of Godrej Appliances Submitted To Prof. Ramesh Venkateswaran Submitted by Group 2 Rajesh Kumar Sanga 1211286 Nareshbabu Vadditandra 1211277 Kaluvai Rajesh 1211192 Shiva Nanditha 1211232 Aditi Garg 1211322 Akhilesh Chader 1211196 Kasam
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From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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report based on the study of “Customer Value Marketing” starts with introduction section. We have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the
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Sociology overlaps with a variety of disciplines that study society‚ in particular anthropology‚ political science‚ economics‚ and social philosophy. Many comparatively new fields such as communication studies‚ cultural studies‚ demographyand literary theory‚ draw upon methods that originated in sociology. The terms "social science" and "social research" have both gained a degree of autonomy since their origination in classical sociology. The distinct field of social psychology emerged from the many
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