A SUMMER TRAINING PROJECT REPORT ON “CUSTOMER SATISFACTION ON ICICI BANK” Submitted in the partial fulfillment for the award of Degree of Bachelor in Business Administration 2010-13 UNDER THE GUIDANCE : SUBMITTED BY: Ms.Sonia Arora Jacob Varghese FACULTY (Management)‚ CPJCHS Enroll.No.-10421501710 BATCH NO.- 2010-13 CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW An ISO 9001:2008 Certified Institute
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Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity
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influence the holiday decision-making process are levels of involvement‚ situational factors‚ anticipation‚ nostalgia and daydreaming. On the other hand‚ this is very different from traditional decision-making process that is well sequentialized and structured. In this model‚ the need for a specific service or product is identified and information search and other alternatives are evaluated. The consumer is further led towards purchasing a product and there after placing a purchase evaluation (Moore
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Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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www.ccsenet.org/ijbm International Journal of Business and Management Vol. 7‚ No. 7; April 2012 The Study of Customer Satisfaction‚ Customer Trust and Switching Barriers on Customer Retention in Malaysia Hypermarkets Seiedeh Nasrin Danesh Faculty of Management and Information Technology‚ UCSI University Jalan Menara Gading‚ UCSI Heights‚ 56000 Kuala Lumpur‚ Malaysia Tel: 60-17-313-2730 E-mail: Danesh.nasrin@yahoo.com Saeid Ahmadi Nasab Faculty of Management and Information Technology
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Antioch University Seattle Classroom Management and Discipline: EDU 503D Student: Latifah Raoof Class Title: Building Classroom Discipline Assignment: Class Reflections Date: December 07‚ 2005 Classroom Management – Reflections This class experience was very necessary and enlightening. I have a long work history in the area of discipline and I have relied on the strength of my personality along with many methods of training that I received throughout the years. My philosophy is that: “Each child
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Threats (SWOT) Analysis of Mccafe 10 Research Topic -Customer attitude towards McCafe 11 Problems from Research Finding 11 McCafe image issue 11 Too many inertia consumers 11 Customer Profile 12 Individual Consumer 12 Need Analysis for Mccafe’s Customer 12 Utilitarian needs VS Hedonic needs 13 Environmental influence in Decision Making 17 Recommendation 20 Objective 20 Marketing Positioning 21 Targeting Customer 22 Marketing Mix Strategies 23 Price 23
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Journal of Business Management Vol. 5(1)‚ pp. 187-195‚ 4 January‚ 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM10.951 ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper A study of customer satisfaction‚ customer loyalty and quality attributes in Taiwan’s medical service industry Hsiu-Yuan Hu1‚ Ching-Chan Cheng2‚ Shao-I Chiu3* and Fu-Yuan Hong3 1 Department of Food Technology and Marketing Management Taipei College of Maritime Technology
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Be a Smart Customer According to an article which was published in USA Today in 2010‚ it reports that the United States is one of the fattest nations in the world and about two-thirds of people are overweight or obese. As we all know‚ consuming too much high-fat food is a cause of why people are obesity; fast food is one kind of it. Since some people believe that fast food restaurants sell high-fat food causes them obese‚ they choose to sue fast food restaurants instead of changing their dietary
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Customer Complaints: A Gift in Disguise Werner‚ John. ASQ Six Sigma Forum Magazine12.3 (May 2013): 28-30. Abstract (summary) Improving the complaint management process is important for any organization‚ and the rewards for establishing an effective process are substantial and well worth the effort. When customers experience a problem with a product or service‚ some will complain to the front-line personnel. Most organizations do not have a complaint tab or button on their home page or on their
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