The Adoption of Electronic Data Interchange (EDI) Technology by Nigerian SMEs: A Conceptual Framework Maikudi Shehu Musawa Department of Technology Management‚ Faculty of Technology Management‚ Business and Entrepreneurship‚ University Tunn Hussein Onn Malaysia 1 Eta Wahab Department of Technology Management‚ Faculty of Technology Management‚ Business and Entrepreneurship‚ University Tunn Hussein Onn Malaysia eta@uthm.edu.my Abstract In these days‚ the adoption of information technology
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What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. Brand loyalty is more than simple repurchasing‚ however. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a great
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Chapter 5: Creating Customer Value‚ Satisfaction‚ and Loyalty GENERAL CONCEPT QUESTIONS Multiple Choice 1. ________ are adept at building customer relationships‚ not just products; they are skilled in market engineering‚ not just product engineering. a. Profit-centered companies b. Customer-centered companies c. Production-centered companies d. Sales-centered companies e. Promotion-centered companies Answer: b Page: 119 Difficulty: Easy AACSB: Reflective Thinking 2. The
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123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer satisfaction and customer loyalty. This study is to
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of a person or a thing to modern art which it is no longer about capturing a moment but to express emotion and has many different ways of doing so. Modern art is all about challenging our society and to shock so the audience engages.The origin of conceptual art can be traced to the early twentieth century. Marcel Duchamp is a well-known artist do to his artworks. One of those artworks he did was the fountain‚ which was just an originally chinaware urinal with R.Mutt written on by him the titled
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1.0 INTRODUCTION In managing the business which provides pure services to the customer‚ company need to ensure that the service delivered is meeting with expectation and satisfied the customer. The quality of services is considered to be a critical success factor for the service companies. Service is close conceptual as well as empirical link to customer satisfaction turned it into the core marketing instrument‚ making it the most researched area in services marketing (Fisk et al.‚ 1995; Bolton
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INTRODUCTION Consumer Perception Definitions Customer and Consumer -The term “customer” is typically used to refer to someone who regularly purchases from a particular store or company .The term "consumer" more generally refers to anyone engaging in any of the activities used in definition of consumer behavior. Therefore‚ a customer is defined in terms of a specific firm while a Consumer is not the individual buyer-The most commonly thought of consumer situation is that of an individual
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International Management Journals www.managementjournals.com International Journal of Applied HRM Volume 3 Issue 1 Employee Loyalty at the Workplace: The Impact of Japanese Style of Human Resource Management Hooi Lai Wan ISSN 1742-2604 www.managementjournals.com International Journal of Applied HRM: Volume 3 Issue 1 Introduction In this era of globalization and liberalization‚ employees are becoming the competitive advantage for business. A business may manage with mediocre
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Manang‚ pki red dakan sa mga idag dag mo tapos‚ gamay sa lang ngeni. Tapos sa background manang ba daw unhon na awon gaud impact sa reader. Tapos sa theory kinahanglan na ma relate yaan sa kanai study. Background of the study Like the heart‚ stomach‚ and brain‚ our skin is an organ. In fact‚ it’s the largest organ in human body. Everyone must be aware that skin has an important job to do as stated by Hyde (2009). In fact it has a major role in our life; first it serves as external
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To: Managing Director From: Financial Manager Regarding: Integrated reporting Date: 15 march 2013 The International Integrated Reporting Council (IIRC) defines an integrated report as a concise communication about how an organization’s strategy‚ governance‚ performance and prospects lead to the creation of value over the short‚ medium and long term. The need for integrated reports originated from the increased realization that success of a company is determined by other non-financial factors
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