AirAsia Strategic Management Report |[pic] | |[pic] |[pic] |[pic] | SWOT analysis of AirAsia Strengths Firstly‚ Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and
Premium Airline Low-cost carrier
State University Batangas City FACTORS AFFECTING CUSTOMERS LOYALTY TO CITIMART SUPERMARKET IN BATANGAS CITY Asi‚ Grace R.‚ Falogme‚ Maria Kristy May F. Master in Business Administration ABSTRACT Background: In recent years‚ retail business sector continue to boom in Batangas City. This challenges all entrepreneurs on how to retain within the circulation. Objective: The main purpose of this study is to identify factors affecting customer loyalty to Citimart Supermarket in Batangas City. Methodology:
Premium Customer service Pricing Retailing
Group Members: |Issuer | |ANBALAGAN A/L SUBRAMANIAM |Local Fund Investors | |TEH GUAN HONG |GOPALAN NAGAPA | |TANG KIN HENG |FALIQ RIZAL BIN MADZRI | |MOHD NIZAM BIN MOHD ARSHAD
Premium Finance Corporate finance Investment
Value Chain Analysis of AirAsia The value chain analysis is used to evaluate the value of each particular functional activity that is added to the organisation’s products or services as seen in Diagram 1 [pic] a) Logistics This involves all areas of receiving‚ storing of inputs when producing outputs. So far‚ AirAsia only operates on a single type of aircraft‚ the Boeing 737-300. Based on a report published by Aero Connections in 2004‚ that particular model was the best selling commercial
Premium Low-cost carrier Costs Strategic management
POLY A study of the factors influencing customers’ loyalty in Namibian banking sector A research proposal submitted to the faculty of Economics and Management sciences in partial fulfilment for the Bachelor of Business Administration Degree By CARLOS NDESHY Student Number: 201034567 March 2014 Table of content Abstract Introduction Problem statement Overview Research objectives Research questions Key literature Research design and
Premium Bank Banking
Loyalty Essay Loyalty is a complicated concept‚ which can be interpreted in many points of views. It is related to many other terms such as love‚ friendships‚ family relationships and many others. Loyalty is most of the time the basis of these other concepts. Without the presence of loyalty a strong relativity can never be built. Other than emotional relations‚ loyalty is valid for many other areas‚ as well. Many people know devotion as a synonym for loyalty‚ but it is certain that loyalty can
Premium Interpersonal relationship Love Family
What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. Brand loyalty is more than simple repurchasing‚ however. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a great
Premium Brand Marketing Psychology
Introduction AirAsia Berhad is the leading airline in Asia which offers the largest low fare for domestic and international flights. It was established as a low cost airline as a dream by making flying is possible for everyone. It is just like their company slogan ‘Now Everyone Can Fly’. It scheduled to travel up to 78 destinations across to 25 countries domestically and internationally. AirAsia was a company originally owned by Malaysian government which was later bought by Anthony Francis
Premium Airline Enterprise resource planning Low-cost carrier
123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer satisfaction and customer loyalty. This study is to
Premium Brand
average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents‚ half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001. Low distribution cost AirAsia focus on Internet
Premium Malaysia Airlines Kuala Lumpur World Wide Web