"Customer loyalty towards airasia" Essays and Research Papers

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    Airasia

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    U ANNUAL REPORT – –– SHANGRI-LA HOTELS (MALAYSIA) BERHAD CONTENTS 2 4 10 22 23 24 25 30 35 38 42 49 49 51 109 112 115 Group Financial Highlights Chairman’s Statement Operations Review Corporate Structure Financial Calendar Corporate Data Profile of Board of Directors Statement on Corporate Governance Statement on Internal Control Audit Committee Report Corporate Social Responsibility Additional Compliance Information Statement on Directors’ Responsibility Financial Statements Group

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    Airasia Berhad

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    CAEA 3301 AIRASIA BERHAD DATE OF SUBMISSION: 2 APRIL 2008 QUESTION 1 COMPANY BACKGROUND AirAsia is one of the businesses that have successfully adopted cost leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Asia’s leading low fare airline. Established on 12 December 2001‚ AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a simple but strong slogan “Now Everyone Can Fly”‚ AirAsia has successfully

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    1. Companies need a clearer understanding of the link between loyalty and profits in order to get strong returns on relationship programs. 2. Companies will have to find ways to measure the relationship between loyalty and profitability so that they can better identify which customers to focus on and which to ignore. 3. Loyal customers will be more familiar with a company’s transaction processes. Because they need less hand-holding‚ the company should find it cheaper to deal with them. 4. Consumers

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    Journal 1 1. A company’s strategy is management’s game plan to grow the business‚ attract and please customers‚ compete successfully‚ conduct operations‚ and achieve targeted levels of performance. 2. The important point of a company’s strategy is setting moves to build and it enhances company’s long-term competitive position and financial performance. In other words‚ these are in a competitive advantage over rivals that they become the company’s tools for a making company’s profit.

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    7s Airasia

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    values The common shared value of AirAsia is to be the largest low cost airline in Asia by continually insisting on the development of the low-cost carrier model. AirAsia always tries to attain the lowest cost so that a majority of people can afford to fly through its planes and hubs. Although AirAsia expanded its business to many countries‚ the shared values of AirAsia as a Low-Cost Carrier never change. Value consistency across different markets helps AirAsia establish good brand reputation and

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    Airasia Berhad.

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    View of Chairman’s statement (Refer to AirAsia 2010 Annual Report‚ pp.58-60) 17 8. Would you buy shares? 18 9. General Information about Company (Refer to Appendix 11-19) 19 10. Reference 20 Appendix Appendix 1 AirAsia Berhad (Group)’s Income Statement 24 Appendix 2 AirAsia Berhad (Group)’s Balance Sheet 25 Appendix 3 AirAsia Berhad (Group)’s Cash Flow Statement 26 Appendix 4 AirAsia Berhad (Group)’s Financial Ratio 27 Appendix 5 AirAsia Berhad (Group)’s Market Share Price (1/1/2009-31/12/2010)

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    Successful CRM: Turning Customer Loyalty into Profitability By Bob Thompson CEO‚ CustomerThink Corporation Founder‚ CRMGuru.com [pic] October 2004 Compliments of: [pic] Copyright © 2004 RightNow Technologies. All Rights Reserved. Executive Summary Customer relationship management (CRM) gained recognition in the mid-1990s‚ primarily driven by its perception as information technology (IT). However‚ not enough attention has been given to the fundamental drivers of CRM success:

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    Airasia It Project

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    Page: Table of Content 2 Introduction of Company 3-5 History of AirAsia 6-7 Organization Chart 8-9 Information Technology of AirAsia 10-13 Conclusion 14-16 Reference 17-18 Introduction Of Company Introduction of Company AirAsia Berhad (“AirAsia” or“the Company”) is a name synonymous with low fares‚ quality service and dependability. With over 100 routes across 11 countries‚ AirAsia is truly Asia’s leading airline with the widest route connectivity and

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    Airasia Analysis

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    1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST‚ Organization analysis‚ SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3‚500 to 4‚000 words is written on an organization. The report should describe‚ analyze and assess

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    Airasia Strategy

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    Salim Ahmad (G1022179) Sulaiman daud (G1031351) Naeem Nasser (G1139591) for Dr. Dolhadi Zainudin Graduate School of Management‚ International Islamic University‚ Malaysia MGT 6263 – Management Policy and Corporate Strategy AirAsia AirAsia Can Sustain Its Low Cost Strategy in the Long Run? Can Sustain Its Low Cost Strategy in the Long Run? Table of Contents Table of Contents 1 Introduction 3 History 3 Vision 3 Mission 4 Values 4 The Management Team

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