Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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What do theories of face perception tell us about object perception in general? Introduction Face perception is the process by which the brain and mind understand and interpret the human face. The cognitive and neural processes in face recognition differ greatly from those observed for object recognition. Both objects and faces are generally considered to be “viewpoint-dependent” meaning that performance in recognition is better when viewed from a familiar viewpoint. However when considering
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critically evaluating the effectiveness of the ad as a piece of visual communication. The print ad which I have chosen is by an Italian clothing manufacturer‚ Diesel. Diesel is well known for touching on global issues in a signature over-the-top and often surreal way. In 2007 they launched the campaign “Global Warming Ready” that highlights the consequences of global warming all over the world and I have selected a print ad from this campaign for my analysis. The main purpose of this advertisement is
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Project credits: Architect: Atelier Oslo Team: Nils Ole Bae Brandtzæg‚ Thomas Liu‚ Marius Mowe‚ Jonas Norsted‚ Juan Ruiz‚ Bosheng Gan‚ Sveinn Thorarinsson‚ Emmanuel Ferm Consultants: Estatikk AS v/ Sivilingeniør Ole Morten Braathen‚ Aps AS v/Kåre Wærnes‚ Moelven Limtre AS v/ Rolf Evensen‚ Concept design v/Fredrik Eng‚ Main conctractor: Byggmester Bård Bredesen Built into the steeply sloping shoreline of Lake Steinsfjorden‚ the stone bungalow has large glazed walls that face towards the
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Consumer perception about recent online purchase of software Sushil Ghadge 1214AMS026 Introduction: Ninety-nine percent of software consumers in the India have access to either on a PC or laptop computer at home or work‚ 43% have a smartphone and 12% have an iPad or e-reader. These consumers are regularly downloading software or applications for these devices‚ but much of what they download is either free or costs less than 2500. The maturity of open source software
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image. What is body image? If you ask the Center on Media and Child Health‚ you will learn that “body image is how a person feels about the way he or she looks. It is not based on fact‚ but rather is learned from the surrounding environment that surrounds us.” (CMCH‚ 1) Everyday women young and not-so-young are faced with images telling them they are not enough. From the cereal they eat for breakfast‚
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CUSTOMER PERCEPTIONS OF FACTORY OUTLET STORES VERSUS TRADITIONAL DEPARTMENT STORES Dr. G. S. Shergill* Department of Commerce‚ Massey University‚ Albany Campus‚ Private Bag 102 904 NSMC‚ Auckland‚ NEW ZEALAND Ph: 0064 9 414 0800 x9466‚ Email: G.S.Shergill@Massey.ac.nz & Y. Chen Department of Commerce‚ Massey University‚ Auckland‚ NEW ZEALAND‚ Email: alwaysyinyin@hotmail.com CUSTOMER PERCEPTIONS OF FACTORY OUTLET STORES VERSUS TRADITIONAL DEPARTMENT STORES Abstract This paper examines
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Frederick Community College BU 274-1 Customer Relations Index# 1968 Fall 2013 Class Starts: January 27‚ 2014 Class Ends: May 16‚ 2014 Last day to withdraw: April 12‚ 2014 Instructor Information: Name: Samantha Robertson Office: N/A E-mail: srobertson@frederick.edu Cell Number: 443-206-4586 Office Hours: Available on request Campus Mail Box Number: 750 Course Information: Credits: 3 Prerequisites: EN 50‚ EN 52 Co-requisites: None On-campus Meetings: N/A
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many fields of forensic science that can benefit from additional research‚ fingerprint identification is probably the most deserving. Within recent years‚ many print examiners have been questioned in both professional and social situations as to whether fingerprint evidence should be considered scientific. This questioning caused latent print examiners to realize the pressing need for various types of ongoing research on the subject of fingerprints. Fingerprint patterns are formed on the fetus in
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Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and
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