Customer care Caring about your customers — and showing it through your service — gives you a high return on the time‚ effort and money you invest. Loyal customers are well worth nurturing. They buy more‚ more regularly. And the cost of selling to them is almost nil‚ whereas finding new customers is an expensive business. Satisfied customers will recommend your product to others. Dissatisfied customers will complain about you to an average of ten other customers and potential customers
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Running head: Perceptions & Ethical Decisions in Today’s Business World Perceptions and Ethical Decisions in Today’s Business World The Good‚ the Bad and the Ugly James R. Perrin National American University . Abstract No matter how great the products or services are‚ customers will not beat down the door in numbers needed to stay in business if their view of the business is not positive. Sometimes‚ it only takes unsubstantiated negative publicity‚ or poor ethical choices to make a
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Judging customers can turn off big spenders ARTICLE : Awadhesh Singh Just as you can’t judge a book by its cover‚ you shouldn’t judge customers by the way they dress‚ speak or act. Years ago‚ a colleague of mine sold stereo equipment at a regional electronics store outside of Tacoma‚ Wash. One night‚ the staff was preparing to lock things up when a scruffy-looking young man entered. He was dressed much more casually than the typical customer: torn jeans‚ a soiled sweatshirt and a ratty
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Perception is the process of recognizing and interpreting sensory stimuli. Our innate capability to see‚ hear‚ taste‚ touch and smell helps us perceive things in the world. When something goes awry with one of the senses‚ a person’s capability to perceive things is more challenging. However once an individual accepts and adapts to their own available senses‚ comprehending stimuli is much easier. This gives me reason to believe that perception is a learned experience. My theory is supported by themes
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9/4/2012 1. The purpose of the study dealt with customer defection. It talks about how the customers are slowly not becoming as loyal as they use to be. They seen a pattern after five years‚ the customer does not stay loyal to the company. There are different stages of the process of losing loyal customers and keeping them. Loyalty and profits‚ the more the customer is worth the more profits come out of it because the longer the customer stays. Failure‚ the employee learning the instructive
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products such as clothing and accessories to high-end customers through retail stores. The brand is recognized by customers through its check design that immediately distinguishes the brand from other competitors in the industry. Customers perceive the brand as an icon that reflects fashion but at the same time it reflects luxury and classiness. Burberry targets different types of customers. There are the core customers‚ which were part of the customer base that Burberry targeted it before it was reposition
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* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
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INTRODUCTION TO CUSTOMER SATISFACTION Whether the buyer is satisfied after purchase depend on the offers performance inrelation to the buyer expectation. In general satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a products perceived performance relation to his/her expectations. If the performance falls short of expectation‚ the customer is dissatisfied. If the performance matches the expectationcustomer is satisfied. If the performance exceeds the expectation
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brands mainly through the product‚ target markets (customer groups and countries)‚ store presentation and retail image. And in 2008‚ the percentage of the growth in sales compared to 2007 is 9%‚ it means that Zara has been successful by meeting the ‘risk of cannibalization’. Compare with the other competitors‚ Inditex has some advantages. For example‚ the first one is the repeat visits. An average high-street store in Spain expects customers to visit 3 times a year‚ but that figure will be up
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the way the employees will behave the customers. In order to achieve this‚ there are some subtle behaviors that can send the most powerful messages to the customers. These involve the prompt initiation of the conversation‚ verbal greeting‚ getting customer committed which are all to welcome the customer as a guest. Hi is a good word with a smile on face to greet. Apart from these‚ icebreakers are also important which dispel the suspicious thoughts of the customers by using some compliments‚ comments
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