Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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S.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Pg.NO Consider an E-commerce application of “shopping cart” for purchasing things over the web. Implement the above application using EJB by considering the necessary issues involved. Develop a console application in c#.net with following features: i. open a one text file which already existed in system. ii. Allow the user enter a string and search the given string is presented in the file or not using file streams 3Consider
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Abstract When it comes to electronic trading‚ for most individual investors‚ taking a long-term buy and hold approach is probably the best strategy. Electronic trading refers to the trading of securities (equities and derivatives) in the stock exchanges‚ without‚ or with minimal human intervention. In simple words it means to buy or sell a commodity or a security through a computer or more precisely it is the electronic implementation of financial systems. The paper aims to highlight the growth
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relationship marketing and develop customer databases‚ privacy issues are emerging as an important topic. Consumers and public interest groups are scrutinizing—and sometimes criticizing—the privacy policies of firms and raising concerns about potential theft of online credit card information or other potentially sensitive or confidential financial information. Others maintain online privacy fears are unfounded and that security issues are as much a concern offline. They argue that the opportunity to
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A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process‚ After Sales Services
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info Emerald Article: Mobile phones and micro-trading activities conceptualizing the link Richard Boateng Article information: To cite this document: Richard Boateng‚ (2011)‚"Mobile phones and micro-trading activities - conceptualizing the link"‚ info‚ Vol. 13 Iss: 5 pp. 48 - 62 Permanent link to this document: http://dx.doi.org/10.1108/14636691111160635 Downloaded on: 17-02-2013 References: This document contains references to 39 other documents To copy this document: permissions@emeraldinsight
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CHAPTER I Introduction The Aguilar’s Trading Motorcycle Parts and Accessories (ATMPA) started as a small business at Barangay Don Galo‚ Paranaque City in 2002. The shop was first located near the Chapel of Barangay and it was just a small place then. As the customers increases‚ parts and accessories were added. In 2004‚ the people in charge for Aguilar’s Trading planned to relocate to a much bigger place but it was only in 2005 that that plan was finally realized. As the business continues to expand
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A REPORT ON STUDY OF THE CONTRIBUTION OF ONLINE MARKETING AND SOCIAL MEDIA FOR PROMOTION OF PRO PROFESSIONAL By NATARAJ DUTTA 12BSPHH010593 A report submitted in partial fulfillment of the requirements of MBA Program of IBS Hyderabad Distribution List: PRO PROFFESIONAL Submitted to: (Amnaganti Srikant‚ IBS Hyderabad) Date: 24/05/2013 AUTHORISATION This report is submitted in partial fulfillment of the requirement of the MBA program of IBS‚
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Journal of Advancements in Research & Technology‚ Volume 1‚ Issue 6‚ November-2012 ISSN 2278-7763 Consumer Perception and Buying Decisions(The Pasta Study) Syeda Quratulain Kazmi P.A.F Karachi institute of Economics And Technology‚ Karacchi‚ Sindh‚ Pakistan ABSTRACT The project “consumer perception and buying behavior (the pasta study”) is basically measures the development of perception through different variables and identify those factors which stimulate buying decision of consumer. Among
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Online Marketing Submitted By: Tech 4.0 (Group 16) Amey Kolhatkar (09BM8008) Balaji M (09BM8015) Divya Goel (09BM8026) Rahul Yadav (09BM8073) Introduction Marketing is the beginning of everything. An old saying states that ‘‘nothing happens until a sale is made‚’’ and that is true. But until someone does some marketing‚ there is nothing to sell‚ and no premise on which to sell it. Marketing is the eyes and ears of the company‚ tuned to the customer‚ and to competition. It is
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