A STUDY ON CUSTOMERS’ SATISFACTION TOWARDS BANKING SERVICES OF SBI IN KANYAKUMARI DISTRICT Dissertation submitted to Scott Christian College (Autonomous) in partial fulfillment of the requirement for the award of the Degree of MASTER OF PHILOSOPHY IN COMMERCE Submitted by ABY ABDUL RABB Reg. No. 1175 (Research Scholar) Under the Guidance of MR. I SAMUEL SUNDAR SINGH DEPARTMENT OF COMMERCE AND RESEARCH CENTRE SCOTT CHRISTIAN COLLEGE (AUTONOMOUS) NAGERCOIL - 629 003 2011– 2013 2011–
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CUSTOMER PERCEPTIONS OF FACTORY OUTLET STORES VERSUS TRADITIONAL DEPARTMENT STORES Dr. G. S. Shergill* Department of Commerce‚ Massey University‚ Albany Campus‚ Private Bag 102 904 NSMC‚ Auckland‚ NEW ZEALAND Ph: 0064 9 414 0800 x9466‚ Email: G.S.Shergill@Massey.ac.nz & Y. Chen Department of Commerce‚ Massey University‚ Auckland‚ NEW ZEALAND‚ Email: alwaysyinyin@hotmail.com CUSTOMER PERCEPTIONS OF FACTORY OUTLET STORES VERSUS TRADITIONAL DEPARTMENT STORES Abstract This paper examines
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luxury brands and industries in step with lifestyles‚ values and attitudes of modern society and culture? “Luxury is a necessity that begins where necessity ends” Coco Chanel The display of luxury signifies individual power and achievements. The manner which people dress reflects economic‚ political‚ social standing and self worth. Christian Dior quoted “it seems to me that women and men instinctively yearn to exhibit themselves”. Luxury in the fashion industry is usually defined in elements
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Market Segmentation The market for Luxury watches consists of buyers‚ and Buyers differ according to their wants‚ resources‚ locations‚ buying attitudes‚ and buying practices. Because these buyers have unique needs and wants‚ each buyer is potentially a separate market. Therefore it is extremely essential for a marketer to analyze the segment in which it needs to compete. A seller might design a separate marketing program for each buyer. The luxury watches market can also be segmented in a similar
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LVMH and Luxury Goods Marketing 1. Bernard Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. Describe the strategy is being used here? Discuss why you agree or disagree with this type of strategy. If you disagree‚ what alternative tactics would you use? Actually Mr. Bernard Arnault‚ one of the richest men in the world who took control of LVMH in 1990‚ has been snapping up luxury brands during past two decades one after another. He has build LVMH into a
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OVERVIEW OF A LUXURY FASHION BRAND AND WHY IT HAS BEEN AND CONTINUES TO BE SUCESSFUL Name: Tutor: Course: Date: Introduction The fashion industry is very competitive. Company that venture in fashion should therefore have a proper marketing strategies that will make it have competitive advantage over the other companies. Most companies engaging in fashion have therefore turned to luxury brands being that there is global interest in fashion. Based on the environment that the businesses
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Questionnaire I‚ Pooja Mittal‚ MBA student from Gitarattan International Business School (IP University)‚ seek your cooperation in connection with the project work. The fundamental aim of this study is “Gauging the Consumption Pattern of Juices”. Your frank and sincere reply will help me understand the topic in detail and provide true results of the study. Thank you very much for spending your precious time and cooperation. Personal Details: Name
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Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and
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Executive Summary The Project entitled “A Study on customer perception and effectiveness of student’s scheme on sale of laptop in Bangalore” with reference to HCL Infosystems was conducted in partial fulfillment of the Post Graduate Diploma in Management. The Study was undertaken with the objective of: Analyzing the customer perception regarding HCL Laptops and finding out the effectiveness of students scheme on sale of Laptops. The study has also taken into consideration the key demand
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Cars once considered a luxury is now a necessity. The reasons for these drastic changes are two‚ 1. The residential areas have spread far and wide making cars indispensable. 2. Money at disposal and boom everywhere has made the purchase of cars possible by one and all. The Public transport system played both by the Government and private sector suffers serious drawbacks such as heavy crowd‚ negligent and rash driving undue consumption of time and unreliable operations. These are now
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