www.elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands; Brand extensions; Degree of adjacency;
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Social Perception * Intro * We form impression spontaneously because people are unpredictable * People are active- you want to know why someone did that * When you interact with someone you are affecting their behavior * What information do you use when forming an impression of a person? * We use demographic (age‚ ethnicity‚ etc.) * We use these quite often because they are obvious * You get a third person input * Continuum Model
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Chapter 3: The Self and Perception I. The Self in Human Communication A. Self-concept— your image of who you are; how you perceive yourself: your feelings & thoughts about your strengths & weaknesses‚ your abilities & limitations. 1. Develops from 4 sources a. The images that others have of you (those most significant to your life- if they think highly of you‚ you will see a positive self-image reflected in their behaviors; if they think little of you‚ you will see a more negative
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there is a service charge of $50 to survey your car and submit to system 1) Car Plate Number 2) Owner ID Type (NRIC) 3) Owner ID 4) Mileage 5) Features / Accessories 6) Car Condition 7) Photos 8) Name 9) Mobile Number 2. http://www.sgcarmart.com/main/sell.php $48 for 6 weeks 3. http://www.stcars.sg/placeads Post ad for free Details Required: 1) Make (Mercedes-Benz) 2) Model 3) Type (Luxury‚ Sports‚ Hybrid) 4) Price (S$) or P.O.A
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makes self driven cars safer than a human driving it Editor for Industrial Robot journal since 1996 July 2013 2 Emerging Themes Journals / trade Websites/News papers/ Magazines /Research Reports Article / Author / Interviewer Here’s what it would take for self-driving cars to catch on Brad Plumer (Reporter) How much would you pay for a selfdriving car? Jerry Hirsch (Reporter) April 2012 Coming in 2020 Cars That Drive Themselves
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This perception later followed by the scene in which the corpse of the murdered girl is shown‚ conditions and tricks the viewer and the detective to believe that Peter is the killer. There is never any direct evidence to indicate that Peter murdered anyone. Peter’s Schizophrenia is used as an explanation for his strange behavior and for his reason of presumed murder. The idea that the classification affects other people’s perception and expectation of those classified in a certain category is well
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Reliable Cars‚ Inc. I. Summary of Facts A) Market – Used automobile industry 1) History of Reliable Cars‚ Inc. a) Honest Carl’s Cars – Established in 1945 by Carl and Mary Lou and within the next five years‚ became the highest volume‚ single location used car dealership in California. Mary Lou made a point of employing the disabled and providing a friendly work environment. b) Reliable Cars‚ Inc. – Honest Carl’s Cars changes their name to Reliable Cars‚ Inc. They target
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HFCC English 1/30/2015 0 to 100 Real Quick If you could have any car in the world‚ what would you choose? Some might say a 1970 Dodge Challenger R/T‚ or a 2002 R34 Skyline GT-R‚ or perhaps a 2015 BMW M5. There are so many varieties of automobiles‚ from sports to luxury. Today’s cars‚ compared to the first ones sold‚ are very complex and have astonishing features. From the very first car productions around 1910‚ to sportier cars in the 1950’s‚ to today’s speedy and beautiful automobiles‚ the evolution
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clientheartbeat.com/customer-expectations/ Customer expectation a. The hard facts about customer expectations 1. Manage promises 2. Customers want relationships 3. The service process is the key to exceeding expectations b. Understanding customer expectation The benefits of understanding customer expectations Understanding your customers’ needs C.examples of companies exceeding customer expectations Amazon exceeds expectations with delivery Google and youtube Excellent customer service and high
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“A Study on Investors Perception towards EVA as Reporting Practice in Indian Banking Sector “ R.SATISH Dr.S.S.RAU Associate Professor Registrar SRR Engineering College Sathyabama University Chennai Chennai-119 ABSTRACT Economic Value Added [EVA]
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