CHAPTER 1 PROBLEM DEFINITION 1.1 BACKGROUD TO THE PROBLEM For our research‚ we found that SME product can’t compete with global or multinational product or brand. That why we conduct this research to know or investigate what are their (household) perception about SME product based on 4 factor which is brand‚ purchase intention‚ packaging and last but not least price. For instance‚ SME product that we choose is MUNIRAH and on the other hand we compare with well-known fruit juice for example PEEL
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Details of Research Customer Attitudes toward BMW Motorcycles: The satisfaction evaluation in brand image‚ quality perception and price perception of BMW R1200 GS/GSA customers toward purchase loyalty in U.K. Introduction This final report is the finish summary version of overall information‚ knowledge‚ and data of the marketing research under the area of BMW R1200 GS/GSA motorcycles in UK. The BMW Motorrad under the BMW group has been producing motorcycles since 1923 and has providing a variety
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because the cost of producing the product (i.e.‚ a good or a service) is lower due to economies of scale if there is just a single producer than if there are several competing producers. (http://www.linfo.org/natural_monopoly.html) Today‚ telecommunications technology affects lives to a greater degree than ever before. Communication has evolved over many years from the earliest attempts at verbal communication to the use of sophisticated technology to enhance the ability to communicate effectively
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Report On Customer Attitude Towards Mobile Phone Services: A Case Studies On Airtel Prepared By: Md. Riad Shahriar Riaz Id. 1007029 Session: 2010-11 Registration No: MKT- 600081 Dept. Of Marketing Comilla University Supervised By: Dr. Mohammad Amzad Hossain Sarker Associate Professor & Chairman Dept. Of Marketing Faculty of Business Studies Comilla University Date Of Submission: 13th August‚ 2015 2 Student Declaration I do hereby declare that this internship report titled “Customer Attitude Towards
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CONTENTS 1. INTRODUCTION * TELECOMMUNICATION * HISTORY OF GSM * Subscriber Identity Module (SIM) * Changes with the changing Technology * DoT and the Precursor Reform * ABOUT TELECOM IN INDIA * Milestones in Telecom Reforms * BASIC STRUCTURE OF INDIAN TELECOM MARKET * Evolution of Indian telecom market * The Indian market-Basic Demand Trends * Growth of Telecom Network * Network Expansion * Cellular service providers *
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life. Purpose of the survey Our main purpose of the survey is “Attitudes towards Cell Phone Uses by Students”. In addition how students are involved into their daily life by using cell phone as their communication. However students have to choose a telecommunication network through which they can communicate with others. Therefore‚ our survey has indentified the student’s preference to choose a telecom network from the available option in the market. Background of the survey After
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behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their experiences in Pizza Hut‚ every time they visit. The factor which make pizza hut a choice of eating restaurant. Through this report I am studying the various variants offered by Pizza Hut and people’s liking towards the same.
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Study of consumer perceptions towards discount offers Abstract This research study examined consumers ’ perceptions of products they purchased under discount offers‚ and their effects on repurchase intentions of the same products after the end of the offers. The research began with an exploratory study of marketers ’ observations of the effectiveness of consumer discount programs‚ and consumers ’ opinions regarding the products. The findings of this exploratory research were used to develop hypotheses
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Workplace Telecommunications 1 An Assessment of Workplace Telecommunications Kathi Frangquist NTC 360 William Roberts July 11‚ 2005 Workplace Telecommunications 2 The telecommunication system at XYZ Corporation meets the needs of its medium sized business. Their phone system consists of 1‚000 2400 series digital phones. These phones help to improve the efficiency and productivity of our organization and simplify the flow of information because of the enhanced features such
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Study on Commodity Market - September 8th‚ 2010 A study on Commodity market-A new source of investment and customer preference Introduction Ever since the dawn of civilization commodities trading has become an integral part in the lives of mankind. The very reason for this lies in the fact that commodities represent the fundamental elements of utility for human begins. The term commodity refers to any material‚ which can be bought and sold. Commodities in a market’s context refer to any
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