In the past‚ bank accountants paid little or no attention to the use of managerial accounting concepts in the banking industry. Viewing managerial accounting from the perspective of the banking industry provides a unique opportunity to explore the development of the internal reporting structure. While the use of internal cost and profitabiHty reports is widespread in merchandising‚ manufacturing‚ and other service industries‚ banks have historically focused only on overall profitability. The reason
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factors between marketer and customer. So that this paper began to discuss these two situations follow by value and brand image. Finally‚ customer leaning will be analyzed to show why a customer can find the relevance‚ purpose and significance which even creator is not aware of. moreover‚ in order to prove the reliability of the article argument‚ this essay will investigate some academical literatures‚ which includes customer value‚ brand value‚ brand image and customers learning. Values "Marketers
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The main achievement of Jyske Bank was their ability to improve quality service and to deliver a service matching perfectly customers’ expectations. The gap model of service quality‚ developed by V.A Zeithmal‚ A. Parasuraman and L.L Berry‚ in Delivering Quality Service: Balancing Customer Perceptions and Expectations‚ will help us to understand how Jyske Bank managed to close the gap between customers’ expectations and perceptions (the customer gap). Briefly‚ the gap model states that an organization
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Analyzing bank performance Main objective of main performance analysis 1 Due to the inherent rick-reward trade-off in banking and finance‚ there is a close link between risk taking and profitability. Similar to many other business. The objective profit-maximizing bank will be to add value to the bank equity by maximizing risk-adjusted return to SHs. Risk taking is a double-edged sword. However‚ for banks‚ profitability and SH value add will depend on the efficiencies of risk management processes
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China Merchants Bank----the First Stock Commercial Bank in China ---- Interpret the Safety & Profitability Index Page 1. Brief 1.1 SMART objective of the project In this project‚ I will spend three months to investigating China Merchants Bank (CMB) financial situation‚ and interpret the financial statement of China Merchants Bank from 2004 to 2008 to evaluate the safety and profitability of CMB. Usual analysis tool conclude ratio analysis‚ primary data
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CUSTOMER RELATIONSHIP MANAGEMENT IN INDIAN BANKS * Popli‚ G.S ** Rao‚ D.N. 1. Background Relationship Marketing is the process of building long term mutually beneficial relationship with the customers. The Financial Institutions in the developed countries are using this marketing tool very effectively by taking full advantage of Information and Communication Technologies. The Indian Banking Industry which was operating in a bureaucratic style prior to 1991 had to undergo large scale transformation
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stable in an increasingly global business environment. The Indian bankingsystem has witnessed a series of reforms in the past‚ like deregulation of interest rates‚ dilution of government stake in PSBs‚ and increased participationof private sector banks. It has also undergone rapid changes‚ reflecting a number of underlying developments. This trend has created new competitive threats as well as new opportunities. This paper aims to foresee major future banking trends‚ based on these past and current
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is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Today‚ marketing must be understood not in the old sense of making
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A Comparative Study of Banking Services and Customer Satisfaction in Public‚ Private and Cooperative Banks N.Amuthan‚ Associate Professor‚ Department of Commerce‚ A.G.Government Arts College‚ Tindivanam‚ Villupuram Distsrict‚ Tamil Nadu. Keywords: Transaction based Banking services‚ IT enabled banking services‚ Customer satisfaction‚ Service Quality. Abstract The banking system is facing challenges with stiff competition and advancement of technology. It becomes
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A PROJECT REPORT ON “A STUDY ON CUSTOMER SATISFACTION ON PREPAID CELLULAR CONNECTION WITH SPECIAL REFERENCE TO RELIANCE IN BHILAI” Submitted to Pt. Ravishankar Shukla University‚ Raipur In the partial fulfillment for the awarded of the degree Bachelor of Business Administration Session 2009 – 2012 Submitted By: VIKASH GAVEL
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