RISEBA bachelor THESIS 2012 Professional Higher Education Bachelor ’s programme “European BUSINESS studies” bachelor Thesis Measurement of trade show performance and its profitability within “Biosan‚ Ltd” Company. Izstažu darbības un tā rentabilitātes novērtējums‚ uzņēmuma “Biosan‚ Ltd” ietvaros. Author | | studentOlga Oleha | Thesis Supervisor | | Dr.oec‚ assistant professor Anatolijs Petrovs | Programme Director | | Mg.oec.Iveta Ludviga | RIGA‚ 2012 TABLE
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SOCIAL MEDIA & COMMUNITY PARTICIPATION IN E-CUSTOMER RELATIONSHIP MANAGEMENT Dea Damgaard Madsen 19-11-1989 dema12ac@cbs.dk 2012 Fall Internet Marketing HA-DAT_INM Ravi Vatrapu 1 Introduction Research Question: 3 4 Theoretical Framework: e-CRM Social CRM (sCRM) User Generated Content Social Media Marketing Online Community Affiliate marketing 4 4 5 5 6 7 8 Methodology Results of Analysis iPhoneluppen.dk iPhoneluppens’ Facebook 8 8 8 10 Discussion: Conclusion Table
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Part 1: Customer Satisfaction and Loyalty Definition of Consumer Satisfaction: The satisfaction of customer is considered as the popular topic at the practice on marketing and the research as academic in view of the fact that the primary study of Cardozo’s (1965) on the effort of customers‚ their expectations and along with the satisfaction of them. In spite of taking many attempts for measuring and explaining the satisfaction of customer‚ there is not so much consensus conducting in relation
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Introduction to CRM. 2.0 CRM in Marketing‚ Sales Force Automation‚ CRM in e-Business‚ Analytical CRM and planning and managing CRM programmes. 3.0 Emerging concepts in CRM‚ CRM Strategy‚ Implementing CRM‚ Relationship Management in B2B Commerce‚ CRM in services and e-CRM. 4.0 Segmentation and Selection. 5.0 Retention and Cross-sell Analysis Introduction to CRM. CRM is the abbreviation for customer relationship management
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CRM refers to Customer Relationship Management. It is a strategy that a business or a company to adopt so as to reduce cost and increase profitability by increasing customers’ loyalty and satisfaction‚ i.e. the knowledge about their customers’ needs and wants… etc. By knowing their customers‚ companies can store customers information so as to for future analysis and manage the customers relationship. In CRM‚ it will mainly go through 4 processes‚ i.e. identify the customers‚ differentiate them by
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under the Branch Account Manager (BSSM)‚ Mr. Goni. There I was constantly in touch with the bank’s customers where I got a chance to observe the customers’ behaviors and listen to all their complaints. I also got the opportunity to interview them at that point. This point was beneficial for me as I could directly observe the manager-customer dynamics and how the service quality varied with each new customer. Shahjalal Islami Bank Limited was established as a public limited company on 1st day of April
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CUSTOMER RELATIONSHIP MANAGEMENT – ‘AN OLD WINE IN ANEW BOTTLE’ INTRODUCTION: Customer relationship is not a new concept; companies have been interacting and dealing with customers since the inception of trade. Earlier more focus and attention was on product and services instead of customer centric. With increase in competition because of globalization and usage of internet changed the picture of business. Customers have variety to choose from‚ more knowledge about the companies and
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A Term paper on CUSTOMER SATISFACTION AND BEYOND Subject: Sales management Submitted to: Mr. Raghunathan Submitted By: Group: 13 Praveen Kumar Jha (09234) Ravi Teja Reddy. S (0409020) Ramya. K (09238) Shwetha Reddy. T (0409018) Krishna Sumanth .C (0409004) Executive summary: Business industry today is complex. There are big competitions in every business. That is why many research and study are being conduct for their continuous growth. Customer’s loyalty is one factor that can
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DEFINITION OF TERMS A dormitory (often shortened to dorm) in the United States is a residence hall consisting of sleeping quarters or entire buildings primarily providing sleeping and residential quarters for large numbers of people‚ often boarding school‚ college or university’s students. In the UK‚ the word has an earlier‚ different but related meaning: it refers specifically to an individual room in which many people sleep‚ typically at a boarding school. The UK equivalent of the American word
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Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and
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