On Customer relationship management (bigbazaar) (Sub:CRM) Submitted by SHIKHA GANGWAR Under the Guidance of Mr. Satya S. Banerjee (Asst. Prof. FMS) Submitted to National Institute of Fashion Technology‚ Department of Fashion Management Studies‚ Ministry of Textiles‚ Government of India Plot no. 24‚ Chandaka Industrial Estate‚ Opp. KIIT School of Management‚ Bhubaneswar‚ Odisha. 2012-2014 What is CRM (customer relationship management)? CRM (customer relationship management)
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CUSTOMER SATISFACTION AT BIG BAZAAR” CERTIFICATE GUIDE CERTIFICATE DECLARATION ACKNOWLEDGEMENT TABLE OF CONTENTS 1.INTRODUCTION 2.RESEARCH METHODOLOGY 3.REVIEW OF LITERATURE 4.PROFILE OF THE COMPANY 5.ANALYSIS AND INTERPRETATION OF DATA 6.SUMMARY OF FINDINGS‚ CONCLUSIONS AND RECOMMENDATIONS 7.BIBLIOGRAPHY 8.ANNEXURE CHAPTER 1 INTRODUCTION The word "Retail" originates from a French-Italian word. Retailer is someone who cuts
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ELEMENTS OF FASHION BUSINESS MANAGEMENT ABSTRACT The purpose of this project is to understand‚ interpret and analyze the various functions of Fashion Big Bazaar which includes Company profile‚ History of the company and organization structure. We have also done an in depth study of Human Resource Policies and procedures of the company and also studied and surveyed its work culture. During this project‚ we compared our companies’ financial analysis to a competitor brand and did a comparative
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Title: Promotional Strategy of Big Bazaar & Maintaining the image in Retailing Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India‚ that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats‚ which
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FOOD BAZAAR 1. Explain different product categories of food bazaar? The different product categories of food bazaar are as follows I. Processed food & non processed food. II. Dry staples III. Wet staples The food bazaar stocked on an average 10‚000 stock keeping units (SKUs) & occupied on an average 5‚000 square feet retail space. The processed food non processed food contributed (60%) of food bazaar sales. Dry staples like rice‚ wheat‚ dal‚ spices etc. contributed
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sector. In India‚ that advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates‚ or so it claims. In this project‚ we will study its marketing strategies. Big Bazaar’s main competitors are other business houses which are planning to enter the market as well as long established ‘Kirana’ stores which feel threatened by huge retail chains. BIG BAZAAR FOR THE GREAT INDIAN MIDDLE CLASS
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ON CUSTOMER SATISFACTION AT BIGBAZAAR DURING BIGDAY WITH SPECIAL REFERENCE TO PATTOM TRIVANDRUM RESEARCH OBEJECTIVE The objective is to identify whether the consumers are satisfied with the product and services‚ price‚ discounts provided by Big Bazaar. To identify different customer needs and wants. To understand consumer perception towards Big Bazaar To understand the changing market scenario THE SCOPE OF THE STUDY It aims to understand the customer satisfaction towards big bazaar
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Dear Respondent‚ We‚ the students of .... studying in the 1st year MBA are conducting a survey on “An Empirical study of drivers of customer satisfaction and loyalty in Indian retail Big Bazaars”. We request you to spare a few minutes of your valuable time in responding to the questions mentioned below. The information disclosed will be strictly used for academic purpose only. A. Personal Details Name ……………………………………………. Place……………………………………………. Age - Less than 18 19-25
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study what factors influences the buying decision of the customer * To examine customers preferences 2.4 SCOPE OF THE STUDY The scope of this study‚ as far as the area is concerned‚ is limited to Bangalore city only. The scope of the study is consumer purchasing behaviour towards organised and unorganised retail sectors. The study objective is to examine the various factors which play their part in satisfaction level of the customers. Due to time and other resources constraints I have limited
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DEVELOPMENT ACTIVITIES IN BIG BAZAAR” INTRODUCTION Human Resource Management is a function of Managing an Organization‚ not merely the structure but the people working in that structure as well as towards achieving the goals/objectives‚ HRM is of paramount importance in the success of any organization in the rapidly changing management. The development of personnel is essential for the survival and attainment of goals of the organization. So every modern management has to develop the organization
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