International Review of Management and Marketing Vol. 2‚ No. 4‚ 2012‚ pp.220-230 ISSN: 2146-4405 www.econjournals.com Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions‚ Marketing Capabilities and Hotel Performance Abdul Alem Mohammed School of Tourism‚ Hospitality and Environmental Management‚ COLGIS‚ Univerisiti Utara Malaysia‚ Sintok‚ Malaysia. Email: abd_102006@yahoo.com Basri bin Rashid School of Tourism‚ Hospitality
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Trang Vuong Big Data and Its Potentials Data exists everywhere nowadays. It flows to every area of the economy and plays an important role in the decision-making process. Indeed‚ “businesses‚ industries‚ governments‚ universities‚ scientists‚ consumers‚ and nonprofits are generating data at unprecedented levels and at an incredible pace” to ensure the accuracy and reliability of their data-driven decisions (Gordon-Murnane 30). Especially when technology and economy are growing at an unbelievable
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1. How else can Nordstrom continues to provide exceptional customer service and increase brand loyalty? Many retail stores strive to deliver great customer services to its consumer. No other store has been known recognized for it’s above and beyond services like Nordstrom. Nordstrom is the epitome of what customer services should be and has been for many years. Their customer services acknowledgements and supreme employee benefit incentives has landed them on the Fortune Magazine list of 100
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A glimpse of Big Data Jan. 2013 What is big data? “Big data is not a precise term; rather it’s a characterization of the never ending accumulation of all kinds of data‚ most of it unstructured. It describes data sets that are growing exponentially and that are too large‚ too raw or too unstructured for analysis using relational database techniques. Whether terabytes or petabytes‚ the precise amount is less the issue than where the data ends up and how it is used.”------Cite from EMC’s report
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Xavier T When reading the article “Big data: Big hype”‚ written by Mark Barrenechea‚ I found that the main focus of the article to be on if big data is practical in industries. Right now there is a large build up of data‚ it’s estimated that only .5% of it being analyzed to this day. The only disadvantage to this build up of data is that people don’t know how to use all the data to their advantage. Meaning that they have lots of information that could be applied to the demand for a product‚ but
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the way the employees will behave the customers. In order to achieve this‚ there are some subtle behaviors that can send the most powerful messages to the customers. These involve the prompt initiation of the conversation‚ verbal greeting‚ getting customer committed which are all to welcome the customer as a guest. Hi is a good word with a smile on face to greet. Apart from these‚ icebreakers are also important which dispel the suspicious thoughts of the customers by using some compliments‚ comments
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Jake A Paredes Relationship between Public Administration and Public Management After reading the bulk of files downloaded from the internet about Public Administration and Public Management‚ I tried to analyzed their respective definitions and I realized that these two contexts have similarities and differences with each other. I also feel so interested to further dig up this subject matter for me to be able to clearly distinguish and how substantial one theory from the other. This subject
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THESIS ON Customer Relationship Management In Retail Sector THESIS SUBMITTED TOWARDS FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY: MOHIT GUPTA ID No.: D1114SSICHEUGPC10008(4251) Contact No: 9871208226 UNDER THE GUIDANCE OF: EXTERNAL SUPERVISOR Mr. Sajal Gupta (CRM Manager) DECLARATION I ‘Mohit Gupta’ hereby declares that this Thesis titled ‘To study the Customer
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Big Data Management: Possibilities and Challenges The term big data describes the volumes of data generated by an enterprise‚ including Web-browsing trails‚ point-of-sale data‚ ATM records‚ and other customer information generated within an organization (Levine‚ 2013). These data sets can be so large and complex that they become difficult to process using traditional database management tools and data processing applications. Big data creates numerous exciting possibilities for organizations‚
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or "e-Commerce" E-commerce covers online processes that touch customers‚ suppliers and external partners‚ including sales‚ marketing‚ order taking‚ delivery‚ customer service‚ purchasing of raw materials and supplies for production. More sophisticated system such as flight and hotel reservation system. e-Commerce breaks into two components: Online Shopping - the scope of information and activities that provides the customer with the information they need to conduct business with you and
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