LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Capstone Project TITLE:“Relationship Between Website Attribute and Customer Satisfaction” SUBMITTED TO LOVELY PROFESSIONALUNIVERSITY In partial fulfillment of the Requirement for the award of Degree of “MASTER OF BUSINESS ADMINISTRATION” SUBMITTED BY: Kuldeep Tiwari Ambar Singh Archit Sharma Ankur Sood Reg no : 10809869 10804683 10800482 10800039 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA PUNJAB
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Int. J. Emerg. Sci.‚ 2(1)‚ 134-148‚ March 2012 ISSN: 2222-4254 © IJES CRM Performance Measurement Process Reza Allahyari Soeini‚ Behzad Jafari‚ Mohammadreza Abdollahzadeh NOORETOUBA Virtual University‚ Tehran‚ Iran‚ NOORETOUBA Virtual University‚ ICT research center of IS‚ Iran‚ NOORETOUBA Virtual University‚ Tehran‚ Iran‚ jafaribehzad@aol.com Abstract. Customer Relationship Management (CRM) has become one of the tools to make competitive advantage in various businesses by the advantages
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THE RELATIONSHIP BETWEEN BUSINESS ETHICS AND CUSTOMER RELATIONS Начало формы Конец формы The relationship between business ethics and customer relations lies in the manner in which the management of various businesses apply the principles of ethics in their interaction with customers. As such‚ business ethics and customer relations may apply to the way in which a business conveys its products and services to customers and the manner in which it handles customer complaints. It also deals with the
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Introduction Customer Relationship Management (CRM) has become a main focus for businesses with today’s markets becoming more saturated and competitive. ‘Customer Relationship Management is the ultimate challenge for marketing experts in any business. A successful company will use customer information wisely to build relationships with their customers‚ on the level that together they will work together towards a long-term relationship.’ (Xu et al. 2002) High customer Intimacy can
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industry. This study aims to use Hilton Hotels as the focus of this paper. The main purpose of this study is to examine how Hilton Hotels builds a relationship with its customers‚ how it improves the added value to retain customers and what should be improved under the context of value chain to improve the better services in order to effectively deliver customer satisfaction and exceed their expectation. The paper will start from providing brief information about Hilton Hotels and then move on to analyse
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Marketing‚ Customer Value‚ And The Relationship Between The Two‚ With Regards to Smiggle Marketing Theory and Practice- MKF1120 Lecturer- Peter Wagstaff Due Date- 30 March‚ 2012 Marketing is a management function which involves creating‚ communicating and delivering value for an organisation’s customers (Kotler‚ Brown‚ Burton‚ Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs
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study of CRM: As a strategic tool in Banking sector in Western Vidarbha with reference to Akola District Prof. Dr. G. L. Pedhiwal. HOD (Co-ordinator) Smt.L.R.T. College of Commerce‚ Akola. & Sanjay J.Tale M.B.A Abstract : Customer relationship management systems are being widely across various sectors and have emerged as a popular business strategy in today’s competitive environment in companies. It has been viewed as a process aimed at collecting customer data‚ find profiles of customers and
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Topic: Marketing Strategies for Sustainable CRM _____________________________________________________________________________ Abstruct: This paper explains how a CRM approach builds on a strategic vision that integrates people and processes with technology to maximize a firm’s investment. This paper describes how a company can manages their strategies to develop a sustainable CRM. Introduction Customer relationship management (CRM) has attracted the expanded attention of practitioners
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Customer Relationship Management: Implementing a CRM system for Tirendo. Table of contents 1. Definition of CRM system ----------------------------------------------------------page 3 2.General information------------------------------------------------------------------page 3 3. Integration of CRM systems for Tirendo----------------------------------------page 4 4.Conclusion -----
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Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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