Contents Topic Page No. Introduction --------------------------------------------------------------------- 03 Products And Services -------------------------------------------------------- 03 History ---------------------------------------------------------------------------- 03 Competitors --------------------------------------------------------------------- 04 Profit and Loss Account
Premium Balance sheet Bharti Airtel Generally Accepted Accounting Principles
THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT IN CUSTOMER RETENTION AND CUSTOMER LOYALTY IN HOTEL INDUSTRY TSANG‚ WAI KIT MATRICULATION NUMBER: 53624975 EDINBURGH NAPIER UNIVERSITY EDINBURGH Dissertation submission for the award of BA (Hons) Marketing Management Date: November 2014 Supervisor: Margaret Chui Word count: 1620 Table of contents Selection Title Page 1. The Background of the Study and Overall Research Aim 3 2. Research Objectives 4 3. Initial
Premium Customer relationship management Marketing Hotel
Sundström Västerås‚ 2010-06-04 Customer Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June‚ 2010 Level: Bachelor thesis in Business Administration‚ Basic level 300‚ 15 ECTS Authors: Yanfei Yan‚ Jie Yang Supervisor: Angelina Sundtröm marketing mix‚ service quality‚ customer satisfaction‚ customer retention. travel agency‚ Resia
Premium Marketing Customer relationship management
ORGANIZATION 2.1 About Bharthi Airtel: Bharti Airtel Limited is an Indian multinational telecommunications Services Company headquartered in New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa‚ and the Channel Islands. Airtel provides GSM‚ 3G and 4G LTE mobile services‚ fixed line broadband and voice services depending upon the country of operation. It is the largest cellular service provider in India‚ with 225 million subscribers as of August 2013. Airtel is the largest mobile operator
Premium Mobile phone Mobile phone Bharti Airtel
PROLOGUE This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports
Premium Bharti Airtel Brand Sunil Mittal
This article considers customer services in a business to business relationship. This essay will summarise they key findings and methodology‚ and People aspect of services marketing. The article identifies the importance of customer service within a service provider’s organisation‚ areas in which customer service may be affected by the marketing mix and additional three P’s. The article defines that it isn’t just one specific P‚ that has an effect on customer service but all of them are inclusive
Premium Marketing Service Service system
CASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) ‚ Andy Kim(Manager CRP)‚Seth Bergman(Senior Financial Analyst)‚Eva Chan(Southwest regional Manager Sales)‚ Marvin Fleming(OM)‚ Sriny Vajarain‚Jorge Martinez & Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named “Enterpise Car Rental Co.”-the biggest player in the market has announced an attractive custom loyalty program. This
Premium Marketing Car rental Pricing
Strengths * Bharti Airtel has more than 65 million customers (July 2008). It is the largest cellular provider in India‚ and also supplies broadband and telephone services - as well as many other telecommunications services to both domestic and corporate customers. * Other stakeholders in Bharti Airtel include Sony-Ericsson‚ Nokia - and Sing Tel‚ with whom they hold a strategic alliance. This means that the business has access to knowledge and technology from other parts of the telecommunications
Premium Bharti Airtel Sunil Mittal
2004‚ the numbers of mobile phoneconnections have crossed fixed-line connections. India primarily follows the GSM mobilesystem‚ in the 900 MHz band. Recent operators also operate in the 1800 MHz band. Thedominant players are Airtel‚ Aircel Uninor‚ Reliance Infocomm‚ Vodafone‚ Idea cellular andBSNL/MTNL. There are many smaller players‚ with operations in only a few states.International roaming agreements exist
Premium Mobile phone GSM Mobile network operator
Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What are the different bases for segmentation
Premium Marketing Customer relationship management Customer service